The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase
Category: Best of Direct Marketing
Points: 90.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 45.0
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / MedellÃn
Client: Carulla
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Social Media Post / Series
Points: 45.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online / Websites & Mobile
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Craft / Use of Technology
Points: 45.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Items
Points: 45.0
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital
Category: Digital & Online / Websites & Mobile
Points: 45.0
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: Social Media Post / Series
Points: 45.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Social Media Post / Single
Points: 45.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Targeted Video / Online
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online / Gaming
Points: 45.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Non-traditional & Guerrilla Marketing
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Integrated Campaign
Points: 45.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.0
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga
Category: Physical Items
Points: 45.0
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny
Category: Craft / Writing
Points: 45.0
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / MedellÃn
Client: Carulla
Category: Experiential / Customer Experience / CX
Points: 45.0
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group
Category: Experiential / Customer Experience / CX
Points: 21.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Data-Driven Personalization
Points: 21.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Brand Partnerships
Points: 21.0
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client: Diageo / Bundaberg Rum
Category: Brand Partnerships
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Targeted Video / Online
Points: 21.0
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever
Category: Physical Items
Points: 21.0
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group
Category: Integrated Campaign
Points: 21.0
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Craft / Data-Driven Personalization
Points: 21.0
SOS Migrants
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: France Terre d'Asile
Category: Digital & Online / Websites & Mobile
Points: 21.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Writing
Points: 21.0
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Craft / Printing / Production
Points: 21.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Out of Home / Billboards & Transit
Points: 21.0
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty
Category: Experiential / Virtual Events
Points: 21.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Integrated Campaign
Points: 9.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Physical Items
Points: 9.0
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House
Category: Physical Items
Points: 9.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Printing / Production
Points: 9.0
Hack Market
Agency: Marcel / Paris
Client: Back Market
Category: Use of Smart Devices & Voice Assistants
Points: 9.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Experiential / Virtual Events
Points: 9.0
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Digital & Online / Ecommerce
Points: 9.0
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King
Category: Digital & Online / Ecommerce
Points: 9.0
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Art Direction
Points: 9.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Use of Technology
Points: 9.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Targeted Video / Online
Points: 9.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Integrated Campaign
Points: 9.0
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Targeted Video / Online
Points: 9.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Digital & Online / Gaming
Points: 9.0
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree
Category: Digital & Online / Websites & Mobile
Points: 9.0
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Award:
2023 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Carulla
Title:
The Fresh System
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Skinny
Title:
Phone It In
Category:
Craft / Writing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Physical Items
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Integrated Campaign
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
France Terre d'Asile
Title:
SOS Migrants
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mercado Libre
Title:
Real Street Style
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Burger King
Title:
Duet Delivery
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.0
