The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Digital Design
Points: 45.0
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Digital Design
Points: 45.0
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal
Category: Craft / Illustration
Points: 45.0
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House
Category: Craft / Printing & Paper Craft
Points: 45.0
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential / In-Person Events
Points: 45.0
NPC
Agency: Grey / London
Client: Pringles/Kellogg's
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: User-Generated Content
Points: 45.0
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre
Category: Social Channel / Single Platform
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Community Building
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 45.0
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / MedellÃn
Client: Carulla
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 45.0
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV
Category: Craft / Casting
Points: 45.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Events / In-Person
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Craft / Use of Sound
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Data
Points: 45.0
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Craft / Writing
Points: 45.0
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King
Category: Craft / Photography
Points: 45.0
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima
Category: Innovation & Transformation / Innovation in Out of Home
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Video Content / Single
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Campaigns for Good
Points: 45.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Community Building
Points: 45.0
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Film
Points: 45.0
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY
Category: Film
Points: 45.0
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY
Category: Craft / Art Direction
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Digital Installations / Interactive & Immersive
Points: 45.0
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Craft / Art Direction
Points: 45.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in Pharma
Points: 45.0
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Cinema Advertising
Points: 45.0
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 45.0
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House
Category: Craft / Printing & Production
Points: 45.0
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper
Category: Newspaper / Single
Points: 45.0
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany
Client: MIDEA
Category: Experiential & Installations / Brand Installations
Points: 45.0
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 45.0
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Editorial / Books
Points: 45.0
A Song For Every CMO - Mastercard
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 45.0
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle
Category: Brand Partnerships
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Livestream
Points: 45.0
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Social Media Post / Series
Points: 45.0
Appbulance
Agency: Ogilvy / La Paz + Soulftware Corporation / La Paz + Sounder Studios / La paz + Makina Films / La Paz
Client: Soulftware Corporation
Category: Experimental / Internal Projects / R&D
Points: 45.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online
Points: 45.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online / Websites & Mobile
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Current Event Response
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Craft / Use of Technology
Points: 45.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Use of Technology
Points: 45.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Digital Design
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Design
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Craft / Illustration
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing & Paper Craft
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
User-Generated Content
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Social Channel / Single Platform
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Community Building
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Carulla
Title:
The Fresh System
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Craft / Casting
Award:
2023 Radio & Audio Gold Pencil
Points:
45.0
Client:
Back Market
Title:
Hack Market
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Use of Sound
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Campaigns for Good
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Community Building
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Film
Award:
2023 Health & Wellness Gold Pencil
Points:
45.0
Client:
PAWS NY
Title:
The Bridge
Category:
Film
Award:
2023 Health & Wellness Gold Pencil
Points:
45.0
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Award:
2023 Health & Wellness Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Digital Installations / Interactive & Immersive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Craft / Art Direction
Award:
2023 Pharma Gold Pencil
Points:
45.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in Pharma
Award:
2023 Pharma Gold Pencil
Points:
45.0
Client:
CANAL+
Title:
The secret of Wakany
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Ladbrokes
Title:
Rocky
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing & Production
Award:
2023 Print & Promotional Gold Pencil
Points:
45.0
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Newspaper / Single
Award:
2023 Print & Promotional Gold Pencil
Points:
45.0
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
THE HOKKOKU SHIMBUN
Title:
A Long Tunnel of 3 years of hardship
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Spotify Advertising
Title:
A Song For Every CMO - Mastercard
Category:
Custom Content
Award:
2023 Radio & Audio Gold Pencil
Points:
45.0
Client:
Apple
Title:
Action Mode
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Soulftware Corporation
Title:
Appbulance
Category:
Experimental / Internal Projects / R&D
Award:
2023 IP & Product Design Gold Pencil
Points:
45.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Current Event Response
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Gold Pencil
Points:
45.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Use of Technology
Award:
2023 Creative Use of Data Gold Pencil
Points:
45.0
