The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Brand Partnerships
Points: 3.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu
Category: Targeted Video / Online
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Partnerships
Points: 3.0
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide
Category: Brand Partnerships
Points: 3.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Art Direction
Points: 3.0
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Craft / Writing
Points: 3.0
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree
Category: Craft / Data-Driven Personalization
Points: 3.0
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree
Category: Craft / Use of Technology
Points: 3.0
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days
Category: Experiential / Hybrid Events
Points: 3.0
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.0
Add The M
Agency: Rethink / Toronto + YWCA Metro / Vancouver
Client: YWCA Metro Vancouver
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Adobe x Bowie
Agency: Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam
Client: Adobe
Category: Craft / Use of Technology
Points: 3.0
Anytime Anytime
Agency: Mischief @ No Fixed Address / Brooklyn + Anytime Fitness + Strike Anywhere
Client: Anytime Fitness
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Digital & Online / Websites & Mobile
Points: 3.0
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King
Category: Out of Home / P.O.P. & In-Store
Points: 3.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King
Category: Integrated Campaign
Points: 3.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King
Category: Digital & Online / Gaming
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Digital & Online / Gaming
Points: 3.0
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp.
Category: Digital & Online / Ecommerce
Points: 3.0
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup
Category: Experiential / Virtual Events
Points: 3.0
Coca-Cola Magic Audios
Agency: Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo
Client: Coca-Cola Company
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s
Category: Digital & Online / Websites & Mobile
Points: 3.0
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo
Category: Digital & Online / Gaming
Points: 3.0
Dream Transfer
Agency: McCann / London + MediaCom / London + Weber Shandwick / London + Craft / London
Client: eBay UK
Category: Experiential / Hybrid Events
Points: 3.0
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Forza Canada
Agency: Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client: Fonzies - Mondelēz International, Inc.
Category: Social Media Post / Series
Points: 3.0
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group
Category: Experiential / Brand Installations
Points: 3.0
Heinz LVII Meanz 57
Agency: Rethink / Toronto + Kraft Heinz + Zeno Group / Toronto
Client: Kraft Heinz
Category: Integrated Campaign
Points: 3.0
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer
Category: Social Media Post / Series
Points: 3.0
INKmaginary Toys
Agency: Edelman / Singapore
Client: HP Instant Ink
Category: Physical Items
Points: 3.0
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE
Category: Physical Items
Points: 3.0
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency
Category: Digital & Online / Websites & Mobile
Points: 3.0
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life
Category: Brand Partnerships
Points: 3.0
Letters Home
Agency: Zulu Alpha Kilo + HomeEquity Bank + Royal Canadian Legion
Client: HomeEquity Bank / Royal Canadian Legion
Category: Physical Items
Points: 3.0
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle
Category: Experiential / Brand Installations
Points: 3.0
Mind Ordering
Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client: Domino's
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI
Category: Out of Home / Billboards & Transit
Points: 3.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Plan (a)
Agency: Promise / Johannesburg + AfriSam / Johannesburg + BlackStudio / Johannesburg
Client: AfriSam + BlackStudio
Category: Physical Items
Points: 3.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Activision
Title:
Scratchboards
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Fundación Internacional Para El Reencuentro / MUDI
Title:
Missing Stock
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Directv Go
Title:
The Pirate Match
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Craft / Writing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Pedigree
Title:
Rescue Doodles
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Oreo India
Title:
#BringBack2011
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
YWCA Metro Vancouver
Title:
Add The M
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Adobe
Title:
Adobe x Bowie
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Anytime Fitness
Title:
Anytime Anytime
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Raça Magazine
Title:
Black Characters
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger Glitch
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger Glitch
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Coca-Cola Company
Title:
Coca-Cola Magic Audios
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
eBay UK
Title:
Dream Transfer
Category:
Experiential / Hybrid Events
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Fonzies - Mondelēz International, Inc.
Title:
Forza Canada
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Experiential / Brand Installations
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
HP Instant Ink
Title:
INKmaginary Toys
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
HomeEquity Bank / Royal Canadian Legion
Title:
Letters Home
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Oechsle
Title:
Mannequin Spectators
Category:
Experiential / Brand Installations
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Domino's
Title:
Mind Ordering
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Fundación Internacional Para El Reencuentro / MUDI
Title:
Missing Stock
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
AfriSam + BlackStudio
Title:
Plan (a)
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.0
