The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Best of Branded Entertainment
Points: 90.0
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential / In-Person Events
Points: 45.0
NPC
Agency: Grey / London
Client: Pringles/Kellogg's
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Games / Gaming
Points: 45.0
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple
Category: Games / Gaming
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Games / Gaming
Points: 45.0
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum
Category: Craft / Art Direction
Points: 45.0
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie
Category: Long Form Video / Single
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Audio
Points: 45.0
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Short Form Video / Series / Episodic
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Brand Partnerships
Points: 21.0
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Craft / Use of Technology
Points: 21.0
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client: The Coca-Cola Company / Coca-Cola
Category: Long Form Video / Single
Points: 21.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Long Form Video / Single
Points: 21.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 21.0
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Music Videos
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Low Budget
Points: 21.0
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Long Form Video / Single
Points: 21.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.0
The Rabbit Hole
Agency: SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles
Client: SOS International
Category: Long Form Video / Single
Points: 21.0
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus?
Category: Low Budget
Points: 21.0
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev
Category: Craft / Art Direction
Points: 21.0
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days
Category: Experiential / Brand Installations
Points: 9.0
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance
Category: Craft / Art Direction
Points: 9.0
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple
Category: Long Form Video / Single
Points: 9.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Partnerships
Points: 9.0
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 9.0
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Short Form Video / Series / Episodic
Points: 9.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand Partnerships
Points: 9.0
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.0
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV
Category: Audio
Points: 9.0
Perk Disclaimers
Agency: Ogilvy Mumbai / India
Client: Cadbury Perk
Category: Low Budget
Points: 9.0
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple
Category: Full Length Video / Single
Points: 9.0
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas
Category: Brand Partnerships
Points: 9.0
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY
Category: Craft / Art Direction
Points: 9.0
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels
Category: Long Form Video / Single
Points: 9.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Long Form Video / Single
Points: 9.0
Vintage Drip
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz
Category: Brand Partnerships
Points: 9.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre
Category: Low Budget
Points: 3.0
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd.
Category: Brand Partnerships
Points: 3.0
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Brand Partnerships
Points: 3.0
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY
Category: Long Form Video / Single
Points: 3.0
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum
Category: Long Form Video / Single
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Games / Gaming
Points: 3.0
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
SOS International
Title:
The Rabbit Hole
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Audio
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Dove
Title:
Toxic Influence
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
PAWS NY
Title:
The Bridge
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
