The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days
Category: Experiential / Hybrid Events
Points: 3.0
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Experiential / Hybrid Events
Points: 3.0
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Art Direction
Points: 3.0
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Experiential / In-Person Events
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Games / Gaming
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Craft / Use of Technology
Points: 3.0
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Use of Technology
Points: 3.0
Perk Disclaimers
Agency: Ogilvy Mumbai / India
Client: Cadbury Perk
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum
Category: Long Form Video / Single
Points: 3.0
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY
Category: Long Form Video / Single
Points: 3.0
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Brand Partnerships
Points: 3.0
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd.
Category: Brand Partnerships
Points: 3.0
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre
Category: Low Budget
Points: 3.0
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + Barrelhouse / San Francisco
Client: MIDEA
Category: Experiential / In-Person Events
Points: 3.0
A Dream Delivered
Agency: Weber Shandwick / New York + OMD + The Content Collective
Client: Ancestry
Category: Full Length Video / Single
Points: 3.0
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Games / Gaming
Points: 3.0
Bad Man
Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client: Disturbed
Category: Music Videos
Points: 3.0
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum
Category: Brand Partnerships
Points: 3.0
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation
Category: Long Form Video / Single
Points: 3.0
Carol for Charity
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Ministry of Foreign Affairs, Olena Zelenska Foundation
Category: Audio
Points: 3.0
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska
Category: Experiential / Brand Installations
Points: 3.0
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation
Category: Games / Gaming
Points: 3.0
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove
Category: Long Form Video / Single
Points: 3.0
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Long Form Video / Single
Points: 3.0
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia
Category: Craft / Art Direction
Points: 3.0
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly
Category: Low Budget
Points: 3.0
Home of the Ghosts
Agency: DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam
Client: Burger King
Category: Mobile Apps
Points: 3.0
IĆ
Agency: BETC / Paris + Heetch / Paris + Gum / Paris
Client: Heetch
Category: Low Budget
Points: 3.0
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty
Category: Long Form Video / Single
Points: 3.0
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc.
Category: Short Form Video / Single
Points: 3.0
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre
Category: Long Form Video / Single
Points: 3.0
Live From The Upside Down
Agency: Observatory + Frito-Lay + Netflix + Slap Global
Client: Doritos + Netflix
Category: Brand Partnerships
Points: 3.0
Meeting Again For The First Time.
Agency: UltraSuperNew / Tokyo
Client: SKYN
Category: Long Form Video / Single
Points: 3.0
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's
Category: Brand Partnerships
Points: 3.0
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client: Chevrolet
Category: Long Form Video / Single
Points: 3.0
Naija Odyssey
Agency: Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client: WhatsApp
Category: Long Form Video / Single
Points: 3.0
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix
Category: Brand Partnerships
Points: 3.0
Osmosis
Agency: Gentle Cowboys / New York + Cut+Run / New York
Client: The Met / The Noguchi Museum / ArtCake Brooklyn
Category: Long Form Video / Single
Points: 3.0
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House
Category: Low Budget
Points: 3.0
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client: Sony Interactive Entertainment / PlayStation
Category: Music Videos
Points: 3.0
Play With Love
Agency: AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client: All Out
Category: Low Budget
Points: 3.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Games / Gaming
Points: 3.0
Seeds for the Future
Agency: LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client: BBVA
Category: Brand Partnerships
Points: 3.0
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client: Apple
Category: Full Length Video / Single
Points: 3.0
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video
Category: Experiential / Brand Installations
Points: 3.0
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd.
Category: Short Form Video / Series / Episodic
Points: 3.0
Client:
Dove
Title:
Toxic Influence
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
PAWS NY
Title:
The Bridge
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Ancestry
Title:
A Dream Delivered
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
La SPA
Title:
Adopt a Mod
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Disturbed
Title:
Bad Man
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Ministry of Foreign Affairs, Olena Zelenska Foundation
Title:
Carol for Charity
Category:
Audio
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Acura
Title:
Chiaki's Journey
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Lavazza Foundation
Title:
Deforestation Field
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Tourism Australia
Title:
G'day
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Burger King
Title:
Home of the Ghosts
Category:
Mobile Apps
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Kellogg's Canada Inc.
Title:
Leo-Kellogg 70
Category:
Short Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Doritos + Netflix
Title:
Live From The Upside Down
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
SKYN
Title:
Meeting Again For The First Time.
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
WhatsApp
Title:
Naija Odyssey
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
The Met / The Noguchi Museum / ArtCake Brooklyn
Title:
Osmosis
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Casey House
Title:
Others
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. Kenshi Yonezu
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
All Out
Title:
Play With Love
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
BBVA
Title:
Seeds for the Future
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple
Title:
Shot on iPhone 13 Pro - Those That Follow
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Merit Award
Points:
3.0
