The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Maze
Agency: TBWA Hunt Lascaris Johannesburg /
Client: Landrover Category: Banners / Banner - Single
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Hungry?
Agency: Fusebox / NY
Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Costa Design ID-Various
Agency: Mother Ltd / London
Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Loneliest Place on earth
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Agency: McCann-Erickson / 28046 Madrid
Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
SPERM
Agency: MRA Group / GA
Client: MRA Group Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
French Paper.com
Agency: Charles S. Anderson Design / MN
Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders Category: Banners / Banner - Campaign
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Lose the Ability
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Prada Store Kiosk
Agency: R/GA Digital Studios / NY
Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
ESPN.com - Kathicam
Agency: Ground Zero / CA
Client: ESPN.com Category: Integrated Branding Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
Fashion One
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
The Truth
Agency: Circle.com / MA
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Consolidated Paper Promo
Agency: Cahan & Associates / San Francisco
Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
The Book of Paper Aeroplanes
Agency: Mother Ltd / London
Client: Mother Ltd Category: Brand and Corporate Identity / Booklet/Brochure
Women's secret
Agency: DoubleYou /
Client: Cortefiel Category: Beyond the Banner / Beyond the Banner - Campaign
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Agency: McHuge / Edina
Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign