The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear
Agency: Publicis NY / New York
Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Joystick
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
"The Graffiti-exhibition"
Agency: Scholz & Friends / Berlin
Client: Graffiti Exhibition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Mahatma Gandhi
Agency: Emphasis Media / Bangalore
Client: Kingdom Kids Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toilet Paper-2
Agency: Foote Cone & Belding (shanghai) / shanghai
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Amnesia
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Millionaires
Agency: GSD&M / Austin
Client: Truthout.org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Churchill
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Litter Bins
Agency: Ogilvy South Africa / Cape Town
Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Backwards gun
Agency: Saatchi & Saatchi Australia / Sydney
Client: National Coalition for Gun Control Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seal
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tram Shelter
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular Category: Collateral Advertising / Collateral Posters: Single
Grand Canyon
Agency: BBDO / Bangkok
Client: Daimler Chryler Co.,ltd Category: Collateral Advertising / Collateral Posters: Single
Bottle Illusion
Agency:
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Marathon
Agency: JWT Vietnam / Ho Chi Minh City
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Parachute
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Whiteboard
Agency: Naga DDB Sdn Bhd / -
Client: EUT Fashion (Wonderbra) Category: Collateral Advertising / Collateral Posters: Single
School Photo
Agency: Naga DDB Sdn Bhd / -
Client: Nikon Sdn. Bhd. Category: Collateral Advertising / Collateral Posters: Single
Cuctus
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Grass
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Table Cloth
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Pizza Hut Restaurants Sdn Bhd Category: Collateral Advertising / Collateral Posters: Single
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Birds
Agency: Ogilvy Mexico / M?xico
Client: Land Rover Category: Collateral Advertising / Collateral Posters: Single
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
Bugs
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Long Life Bulbs Category: Collateral Advertising / Collateral Posters: Single
Side-Impact Protection
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes Benz A-Class Category: Collateral Advertising / Collateral Posters: Single
Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Single
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Sydney / Sydney
Client:
Herringbone
Title:
Insane Tailors
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
05088A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05078A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05079A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Music Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05080A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Rec Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05081A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Procter & Gamble - Pepto
Title:
Tear
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05082A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Gandhi
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05083A
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts (Viking Indianhead Council, BSA)
Title:
Joystick
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05295A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05297A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Graffiti Exhibition
Title:
"The Graffiti-exhibition"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05298A
Award:
2005 Advertising Merit Award
Agency:
Emphasis Media / Bangalore
Client:
Kingdom Kids
Title:
Mahatma Gandhi
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05299A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding (shanghai) / shanghai
Client:
WWF
Title:
Toilet Paper-2
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05300A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Amnesia
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05301A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05302A
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Truthout.org
Title:
Millionaires
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05303A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Churchill
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05304A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
City Mission
Title:
Litter Bins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05305A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
National Coalition for Gun Control
Title:
Backwards gun
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05306A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05307A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05308A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05309A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Tram Shelter
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05310A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / ATLANTA
Client:
Cingular
Title:
Yearbook
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05242A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Daimler Chryler Co.,ltd
Title:
Grand Canyon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05243A
Award:
2005 Advertising Merit Award
Agency:
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05244A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05245A
Award:
2005 Advertising Merit Award
Agency:
JWT Vietnam / Ho Chi Minh City
Client:
Nike
Title:
Marathon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05246A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Sugar"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05247A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05248A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05249A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
EUT Fashion (Wonderbra)
Title:
Whiteboard
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05250A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
Nikon Sdn. Bhd.
Title:
School Photo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05251A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Unilever Thai Holding
Title:
Cuctus
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05252A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Unilever Thai Holding
Title:
Grass
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05253A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Pizza Hut Restaurants Sdn Bhd
Title:
Table Cloth
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05254A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05255A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy Mexico / M?xico
Client:
Land Rover
Title:
Birds
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05256A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05257A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram Long Life Bulbs
Title:
Bugs
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05258A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes Benz A-Class
Title:
Side-Impact Protection
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05259A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Sleeping
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05260A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05047A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pfizer Pte Ltd
Title:
Stub
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05048A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05049A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since I
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05050A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05051A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05052A
Award:
2005 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO S60
Title:
GARAGE
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05053A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Pfizer
Title:
Fidel Castro's Speech
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05054A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05055A
