The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Questions
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call...
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage
Agency: Saatchi & Saatchi / Cape Town
Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan
Agency: WONGDOODY / Seattle
Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches
Agency: WONGDOODY / Seattle
Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
Arnika Book
Agency: Arnika / Richmond
Client: Arnika Category: Collateral Advertising / Collateral: Self-Promotion
Living Room
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Collateral Advertising / Collateral: Self-Promotion
Ned + Linda
Agency: Block / Leederville
Client: Ned McNeilage, Linda Knight Category: Collateral Advertising / Collateral: Self-Promotion
Sucker
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Trade / Trade Color Full Page or Spread: Single
Kitchen
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Trade / Trade Color Full Page or Spread: Single
Coffeemaker
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Fuse Box
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Alphabet
Agency: Reed Collins / Chicago
Client: YoungGuns Category: Trade / Trade Color Full Page or Spread: Single
Ever Notice
Agency: The Richards Group / Dallas
Client: Jackson Walker Law Firm Category: Trade / Trade Color Full Page or Spread: Single
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole
Agency: Leo Burnett India / Mumbai
Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom
Agency: Lowe Bull / Bryanston
Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants
Agency: Publicis Conseil / Paris
Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Hamburger
Agency: Agency212 / Port Washington
Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna
Agency: Underground / Baltimore /
Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Joystick
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
"The Graffiti-exhibition"
Agency: Scholz & Friends / Berlin
Client: Graffiti Exhibition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Mahatma Gandhi
Agency: Emphasis Media / Bangalore
Client: Kingdom Kids Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toilet Paper-2
Agency: Foote Cone & Belding (shanghai) / shanghai
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Amnesia
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Millionaires
Agency: GSD&M / Austin
Client: Truthout.org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Churchill
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Litter Bins
Agency: Ogilvy South Africa / Cape Town
Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Backwards gun
Agency: Saatchi & Saatchi Australia / Sydney
Client: National Coalition for Gun Control Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single