The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Red Campaign
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Submerged Hoarding
Agency: CONTRACT ADVERTISING / MUMBAI
Client: Fame Adlabs Category: Outdoor / Outdoor: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Outdoor / Outdoor: Single
Camouflage
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Outdoor / Outdoor: Single
Wading depth
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Outdoor / Outdoor: Single
Bubbles
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Outdoor / Outdoor: Single
Burst Bubble
Agency: McCann Erickson India / Mumbai
Client: Big Babol Bubble Gum Category: Outdoor / Outdoor: Single
Distort
Agency: Ogilvy & Mather Advertising Taiwan / Taipei
Client: Nike Category: Outdoor / Outdoor: Single
Tree
Agency: Publicis Frankfurt GmbH / Frankfurt
Client: Renault Deutschland Category: Outdoor / Outdoor: Single
3M Security Glass Transit
Agency: Rethink / Vancouver
Client: 3M Trim-Line Category: Outdoor / Outdoor: Single
Green & Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Outdoor / Outdoor: Single
Absolut Voyeur
Agency: Whybin TBWA / Pyrmont
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Toothpaste
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Match
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Funda??o SOS Mata Atl?ntica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pavement 1
Agency: J. Walter Thompson Lisbon / Lisbon
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Soccer
Agency: M&C Saatchi Singapore / Singapore
Client: Think Centre Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chaplin
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Water World 3
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Words Save Lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bush vs. Bush
Agency: Shong! / Seattle
Client: Think, Feel, Vote Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Door
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Drill/Voice/Flag
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose
Agency: Blue Rock / New York
Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole
Agency: Leo Burnett India / Mumbai
Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom
Agency: Lowe Bull / Bryanston
Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants
Agency: Publicis Conseil / Paris
Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Red Campaign
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
05169A
Award:
2005 Advertising Merit Award
Agency:
CONTRACT ADVERTISING / MUMBAI
Client:
Fame Adlabs
Title:
Submerged Hoarding
Category:
Outdoor / Outdoor: Single
Annual ID:
05171A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Neon XXS
Category:
Outdoor / Outdoor: Single
Annual ID:
05172A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Baby
Category:
Outdoor / Outdoor: Single
Annual ID:
05173A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Outdoor / Outdoor: Single
Annual ID:
05174A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Outdoor / Outdoor: Single
Annual ID:
05175A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Lisbon / Lisboa
Client:
TVI
Title:
Big Brother
Category:
Outdoor / Outdoor: Single
Annual ID:
05176A
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
TIME Magazine
Title:
Camouflage
Category:
Outdoor / Outdoor: Single
Annual ID:
05177A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Outdoor / Outdoor: Single
Annual ID:
05178A
Award:
2005 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Wading depth
Category:
Outdoor / Outdoor: Single
Annual ID:
05179A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
Bubbles
Category:
Outdoor / Outdoor: Single
Annual ID:
05181A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Big Babol Bubble Gum
Title:
Burst Bubble
Category:
Outdoor / Outdoor: Single
Annual ID:
05182A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Taiwan / Taipei
Client:
Nike
Title:
Distort
Category:
Outdoor / Outdoor: Single
Annual ID:
05183A
Award:
2005 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt
Client:
Renault Deutschland
Title:
Tree
Category:
Outdoor / Outdoor: Single
Annual ID:
05184A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Outdoor / Outdoor: Single
Annual ID:
05185A
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
3M Trim-Line
Title:
3M Security Glass Transit
Category:
Outdoor / Outdoor: Single
Annual ID:
05186A
Award:
2005 Advertising Merit Award
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Bus Pull
Category:
Outdoor / Outdoor: Single
Annual ID:
05187A
Award:
2005 Advertising Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green & Red Curry
Category:
Outdoor / Outdoor: Single
Annual ID:
05190A
Award:
2005 Advertising Merit Award
Agency:
Whybin TBWA / Pyrmont
Client:
Absolut Vodka
Title:
Absolut Voyeur
Category:
Outdoor / Outdoor: Single
Annual ID:
05191A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Toothpaste
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05274A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Underpants
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05275A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05276A
Award:
2005 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Funda??o SOS Mata Atl?ntica
Title:
Match
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05277A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05278A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Lisbon
Client:
Salvation Army
Title:
Pavement 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05279A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Think Centre
Title:
Soccer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05280A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Chaplin
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05281A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
WWF Thailand
Title:
Water World 3
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05282A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save Lives
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05283A
Award:
2005 Advertising Merit Award
Agency:
Shong! / Seattle
Client:
Think, Feel, Vote
Title:
Bush vs. Bush
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05284A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05285A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05286A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Door
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05287A
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Drill/Voice/Flag
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05042T
Award:
2005 Advertising Merit Award
Agency:
Blue Rock / New York
Client:
MTV
Title:
Choose or Lose
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05043T
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05047A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pfizer Pte Ltd
Title:
Stub
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05048A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05049A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since I
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05050A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05051A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05052A
Award:
2005 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO S60
Title:
GARAGE
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05053A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Pfizer
Title:
Fidel Castro's Speech
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05054A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05055A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
McDonalds
Title:
Hole
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05056A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Unilever - AXE
Title:
Broom
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05057A
Award:
2005 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Elephants
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05059A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Mountain
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05060A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Sahara
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05061A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05062A
