The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel
FACEBOOK LIVE STUNT Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Influencer Marketing / Single Channel
#MoreThanARefugee Agency: Flying Object / London Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. Agency: adam&eveDDB / New York + Helo / New York + Exile / New York Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video Agency: Sublime Communications / Stamford Client: Eureka Category: Influencer Marketing / Single Channel
Stories from the other side of the world Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Influencer Marketing / Episodic
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Influencer Marketing / Multi-Channel
Box of Greatness Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Comedy Festival Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Influencer Marketing / Multi-Channel
#MyRealCareerLine Agency: J. Walter Thompson / Hong Kong Client: The Women's Foundation Limited Category: Influencer Marketing / Multi-Channel
Baywatch Slo-Mo Marathon Agency: Droga5 / London + Smuggler / London Client: Paramount Category: Influencer Marketing / Single Channel
Unlimited Apologies Agency: McCann / Lima Client: Entel Category: Influencer Marketing / Single Channel
SnapSkate Agency: Ogilvy / Germany Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel
Honda "Yearbooks" - Motivational Tweets Agency: RPA / Santa Monica + Elastic / Santa Monica Client: American Honda Motor Co., Inc. Category: Influencer Marketing / Single Channel
Skolors Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo Client: Skol Category: Influencer Marketing / Episodic
#Trainingfor2032 Agency: Ogilvy & Mather / Chicago Client: Kimberly-Clark Category: Influencer Marketing / Episodic
Music Liberates Music Agency: BBDO / New York + PhantoscopicLTD Client: Bacardi Category: Influencer Marketing / Multi-Channel
Make Your Next Move Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York Client: Squarespace Category: Influencer Marketing / Multi-Channel
#Trainingfor2032 Agency: Ogilvy & Mather / Chicago Client: Kimberly-Clark Category: Influencer Marketing / Multi-Channel

2018 Social Influencer Marketing Gold Pencil

R/GA / New York

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

OS_SI18001G

2018 Social Influencer Marketing Silver Pencil

Choojai and Friends / Bangkok + The Film Factory / Bangkok

ADVANCED WIRELESS NETWORK CO.,LTD.

FACEBOOK LIVE STUNT

Influencer Marketing / Single Channel

OS_SI18002S

2018 Social Influencer Marketing Silver Pencil

Flying Object / London

YouTube / International Rescue Committee

#MoreThanARefugee

Influencer Marketing / Single Channel

OS_SI18003S

2018 Social Influencer Marketing Bronze Pencil

adam&eveDDB / New York + Helo / New York + Exile / New York

Samsung

Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.

Influencer Marketing / Single Channel

OS_SI18004B

2018 Social Influencer Marketing Bronze Pencil

Sublime Communications / Stamford

Eureka

Clean My Path Viral Video

Influencer Marketing / Single Channel

OS_SI18005B

2018 Social Influencer Marketing Gold Pencil

BBDO Paris / Boulogne Billancourt

CARE France

Stories from the other side of the world

Influencer Marketing / Episodic

OS_SI18011G

2018 Social Influencer Marketing Gold Pencil

adam&eveDDB / London

FIFA

More Than A Game

Influencer Marketing / Multi-Channel

OS_SI18006G

2018 Social Influencer Marketing Gold Pencil

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Influencer Marketing / Multi-Channel

OS_SI18007G

2018 Social Influencer Marketing Silver Pencil

BBDO / New York + EG+ Worldwide / New York

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

OS_SI18008S

2018 Social Influencer Marketing Bronze Pencil

Figliulo&Partners / New York

Virgin Atlantic Airways

Comedy Festival

Influencer Marketing / Multi-Channel

OS_SI18009B

2018 Social Influencer Marketing Bronze Pencil

J. Walter Thompson / Hong Kong

The Women's Foundation Limited

#MyRealCareerLine

Influencer Marketing / Multi-Channel

OS_SI18010B

2018 Social Influencer Marketing Merit Award

Droga5 / London + Smuggler / London

Paramount

Baywatch Slo-Mo Marathon

Influencer Marketing / Single Channel

OS_SI18012M

2018 Social Influencer Marketing Merit Award

McCann / Lima

Entel

Unlimited Apologies

Influencer Marketing / Single Channel

OS_SI18013M

2018 Social Influencer Marketing Merit Award

Ogilvy / Germany

Coca-Cola GmbH

SnapSkate

Influencer Marketing / Single Channel

OS_SI18014M

2018 Social Influencer Marketing Merit Award

RPA / Santa Monica + Elastic / Santa Monica

American Honda Motor Co., Inc.

Honda "Yearbooks" - Motivational Tweets

Influencer Marketing / Single Channel

OS_SI18015M

2018 Social Influencer Marketing Merit Award

F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo

Skol

Skolors

Influencer Marketing / Episodic

OS_SI18019M

2018 Social Influencer Marketing Merit Award

Ogilvy & Mather / Chicago

Kimberly-Clark

#Trainingfor2032

Influencer Marketing / Episodic

OS_SI18020M

2018 Social Influencer Marketing Merit Award

BBDO / New York + PhantoscopicLTD

Bacardi

Music Liberates Music

Influencer Marketing / Multi-Channel

OS_SI18016M

2018 Social Influencer Marketing Merit Award

JohnXHannes / New York + Squarespace / New York + Smuggler / New York

Squarespace

Make Your Next Move

Influencer Marketing / Multi-Channel

OS_SI18017M

2018 Social Influencer Marketing Merit Award

Ogilvy & Mather / Chicago

Kimberly-Clark

#Trainingfor2032

Influencer Marketing / Multi-Channel

OS_SI18018M

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