The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Social Media
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Category
-
Category
Select Category
- Select Category
- Craft
- Innovation in Social Media
- Livestream
- Social Channel
- Social Engagement
- Social Post
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Livestream
Ninjago Dragon Cam
Agency: R/GA / New York + LEGO Systems / Enfield
Client: LEGO Systems Category: Livestream
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity Category: Livestream
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Campaign
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Campaign
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Social Post / Campaign
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Stunts & Activations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Social Engagement / Stunts & Activations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Social Engagement / Stunts & Activations
Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet Category: Social Engagement / Stunts & Activations
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Social Engagement / Stunts & Activations
#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Stunts & Activations
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Social Engagement / Stunts & Activations
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant Category: Social Engagement / Stunts & Activations
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Social Post / Single
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Social Post / Single
Walls for Good
Agency: Wunderman / Seattle
Client: Low Income Housing Institute Category: Social Post / Single
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Innovation in Social Media
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Innovation in Social Media
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto Category: Innovation in Social Media
WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate Category: Innovation in Social Media
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Innovation in Social Media
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London
Client: Huawei Category: Social Engagement / User-Generated Content
The Unfollowed
Agency: Havas Melbourne / Cremorne
Client: PUMA Australia Category: Social Engagement / User-Generated Content
B.S. Hotline
Agency: Wieden+Kennedy / Portland + Awesome Inc. / Atlanta
Client: RXBAR Category: Social Engagement / User-Generated Content
Make My Idea
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Social Engagement / User-Generated Content
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government Category: Social Engagement / Community Building
Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Craft / Use of Visuals
A President Tweets
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Social Channel
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Channel
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Real-time Response
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Social Post / Real-time Response
Fyrestock by Shutterstock
Agency: Shutterstock / New York + DiMassimo Goldstein / New York
Client: Shutterstock Category: Social Post / Real-time Response
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Social Post / Real-time Response
Backfire
Agency: Rethink
Client: States United Against Gun Violence Category: Social Post / Real-time Response
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Social Post / Real-time Response