The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sex and Drugs Poster Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Single
Book + Plant + Hair = fossette Agency: knot / Tokyo Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks Agency: i2mago / Guangzhou Client: WildAid Category: Craft / Illustration
The most dangerous stunt in the world Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Social Post / Single
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Social Post / Single
Walls for Good Agency: Wunderman / Seattle Client: Low Income Housing Institute Category: Social Post / Single
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Craft / Art Direction
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping Agency: Masaki Hanahara / Tokyo + vision track / Tokyo Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Illustration
The Janne Walk Agency: Perfect Fools / Stockholm Client: Oddset / Svenska Spel Sport & Casino Category: User-Generated Content
Unlock Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Caleb Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
THE IDEA Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris Client: CANAL + Category: Craft - Visual Effects / Single
Spider Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead Agency: The Mill / New York + BBH / New York + MJZ / New York + MPC / New York Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London Client: SIE Category: Craft - Visual Effects / Single
STARLINK Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
Make Room Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes Agency: CLM BBDO / Boulogne-Billancourt Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Film / Health & Wellness
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Use of Technology
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Mobile-First Video / Under 15 Seconds
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Influencer Marketing / Episodic
Scary Clown Night Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
A President Tweets Agency: The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA Client: John F. Kennedy Presidential Library Category: Social Channel
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Channel
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
Perspectives Agency: Wunderman BA / Buenos Aires Client: Movistar Category: Online Video / Interactive Video
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Online Video / Interactive Video
Project Dead Zone Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville Client: Xfinity Category: Online Video / Interactive Video

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Poster

Promotional / Posters - Single

OS_DE19123M

2019 Design Merit Award

knot / Tokyo

fossette hair Ginza

Book + Plant + Hair = fossette

Craft / Illustration

OS_DE19209M

2019 Design Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_DE19210M

2019 Design Merit Award

Commonwealth // McCann / Detroit

The Fillmore

Fillmore Book

Craft / Illustration

OS_DE19211M

2019 Design Merit Award

i2mago / Guangzhou

WildAid

Celebrate marriage, refuse the slaughter of sharks

Craft / Illustration

OS_DE19212M

2019 Social Media Merit Award

Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland

Auckland Transport

The most dangerous stunt in the world

Social Post / Single

OS_SM19035M

2019 Social Media Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Social Post / Single

OS_SM19036M

2019 Social Media Merit Award

Wunderman / Seattle

Low Income Housing Institute

Walls for Good

Social Post / Single

OS_SM19037M

2019 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_PO19130M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Craft / Art Direction

OS_PO19131M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Art Direction

OS_PO19132M

2019 Print & Outdoor Merit Award

Spotify In-House / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_PO19133M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Craft / Art Direction

OS_PO19134M

2019 Print & Outdoor Merit Award

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Art Direction

OS_PO19135M

2019 Print & Outdoor Merit Award

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Illustration

OS_PO19144M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_PO19145M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: FOOTBALL MANAGERS

Craft / Illustration

OS_PO19146M

2019 Print & Outdoor Merit Award

Masaki Hanahara / Tokyo + vision track / Tokyo

TOKYO MIDTOWN

Coin Flipping

Craft / Illustration

OS_PO19147M

2019 Print & Outdoor Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Illustration

OS_PO19148M

2019 Branded Entertainment Merit Award

Perfect Fools / Stockholm

Oddset / Svenska Spel Sport & Casino

The Janne Walk

User-Generated Content

OS_BE19097M

2019 Moving Image Craft Merit Award

MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles

Apple

Unlock

Craft - Visual Effects / Single

OS_MI19101M

2019 Moving Image Craft Merit Award

BBDO / New York + Biscuit

AT&T

Caleb

Craft - Visual Effects / Single

OS_MI19102M

2019 Moving Image Craft Merit Award

Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris

CANAL +

THE IDEA

Craft - Visual Effects / Single

OS_MI19103M

2019 Moving Image Craft Merit Award

Engine / London

CNR: Royal Navy and Royal Marines

Spider

Craft - Visual Effects / Single

OS_MI19104M

2019 Moving Image Craft Merit Award

The Mill / New York + BBH / New York + MJZ / New York + MPC / New York

PlayStation

Journey Ahead

Craft - Visual Effects / Single

OS_MI19105M

2019 Moving Image Craft Merit Award

180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London

SIE

This Could be You

Craft - Visual Effects / Single

OS_MI19106M

2019 Moving Image Craft Merit Award

Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris

UBISOFT

STARLINK

Craft - Visual Effects / Single

OS_MI19107M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Social Media Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

OS_SM19077M

2019 Social Media Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Use of Visuals

OS_SM19078M

2019 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm

Arbetsförmedlingen – Swedish public employment

Make Room

Film / Health & Wellness

OS_HW19044M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Film / Health & Wellness

OS_HW19045M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Film / Health & Wellness

OS_HW19046M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Film / Health & Wellness

OS_HW19047M

2019 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Film / Health & Wellness

OS_HW19048M

2019 Health, Wellness & Pharma Merit Award

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Film / Health & Wellness

OS_HW19049M

2019 Health, Wellness & Pharma Merit Award

CLM BBDO / Boulogne-Billancourt

St-Hubert

90 minutes

Film / Health & Wellness

OS_HW19050M

2019 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Film / Health & Wellness

OS_HW19051M

2019 Mobile Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Use of Technology

OS_MO19033M

2019 Mobile Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Use of Technology

OS_MO19034M

2019 Mobile Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Mobile-First Video / Under 15 Seconds

OS_MO19030M

2019 Social Influencer Marketing Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Influencer Marketing / Episodic

OS_SI19019M

2019 Creative Effectiveness Merit Award

LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid

Burger King

Scary Clown Night

Creative Effectiveness / Multi-Country or Global

OS_CE19031M

2019 Social Media Merit Award

The Martin Agency / Richmond, VA + Running with Scissors / Richmond, VA + John F. Kennedy Presidential Library / Boston, MA

John F. Kennedy Presidential Library

A President Tweets

Social Channel

OS_SM19033M

2019 Social Media Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Social Channel

OS_SM19034M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

OS_CU19028M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Social Media

OS_CU19029M

2019 Interactive & Online Merit Award

Wunderman BA / Buenos Aires

Movistar

Perspectives

Online Video / Interactive Video

OS_IN19045M

2019 Interactive & Online Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Online Video / Interactive Video

OS_IN19046M

2019 Interactive & Online Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville

Xfinity

Project Dead Zone

Online Video / Interactive Video

OS_IN19047M

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