The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Make Room Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes Agency: CLM BBDO / Boulogne-Billancourt Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Film / Health & Wellness
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Creative Use of Data / Social Media
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
For Sale Ale Agency: DUKE / Cape Town Client: DUKE Category: Out of Home / P.O.P. & In-Store
The Nightmare King Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Innovation in Experiential
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program Agency: The Escape Pod / Chicago Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
Healing Jungle Agency: Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul Client: Hyundai Marine & Fire Insurance Category: Digital Experiential & Immersive / Interactive Installations
Book + Plant + Hair = fossette Agency: knot / Tokyo Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book Agency: Commonwealth // McCann / Detroit Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks Agency: i2mago / Guangzhou Client: WildAid Category: Craft / Illustration
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
Cyber War of the World Agency: Nez&Pez / Charlotte Client: HuntSource Category: Custom Content
Alexios, The Spartan Assistant Agency: R/GA / San Francisco Client: Ubisoft Category: Custom Content
IHOb Agency: Droga5 / New York Client: IHOP Category: Integrated PR Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated PR Campaign
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out Agency: Droga5 / New York Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot Agency: Google Creative Lab / New York + Custom Family / New York Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Horror Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
Welcome to Sipnosis Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Craft / Use of Visuals
Score the iPhone Agency: R/GA / New York Client: Verizon Category: Craft / Use of Visuals
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Carling Black Label Soccer Song for Change Agency: Ogilvy South Africa / Cape Town Client: Ab-InBev Africa Category: Events & Experiential

2019 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm

Arbetsförmedlingen – Swedish public employment

Make Room

Film / Health & Wellness

OS_HW19044M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Film / Health & Wellness

OS_HW19045M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Film / Health & Wellness

OS_HW19046M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Film / Health & Wellness

OS_HW19047M

2019 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Film / Health & Wellness

OS_HW19048M

2019 Health, Wellness & Pharma Merit Award

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Film / Health & Wellness

OS_HW19049M

2019 Health, Wellness & Pharma Merit Award

CLM BBDO / Boulogne-Billancourt

St-Hubert

90 minutes

Film / Health & Wellness

OS_HW19050M

2019 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Film / Health & Wellness

OS_HW19051M

2019 Creative Use of Data Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Creative Use of Data / Social Media

OS_CU19028M

2019 Creative Use of Data Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Creative Use of Data / Social Media

OS_CU19029M

2019 Direct Marketing Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Out of Home / P.O.P. & In-Store

OS_DI19050M

2019 Direct Marketing Merit Award

DUKE / Cape Town

DUKE

For Sale Ale

Out of Home / P.O.P. & In-Store

OS_DI19051M

2019 Experiential & Immersive Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

The Nightmare King

Innovation in Experiential

OS_EX19065M

2019 Experiential & Immersive Merit Award

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Experiential

OS_EX19066M

2019 Experiential & Immersive Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Experiential

OS_EX19067M

2019 Experiential & Immersive Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Innovation in Experiential

OS_EX19068M

2019 Experiential & Immersive Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Experiential

OS_EX19069M

2019 Experiential & Immersive Merit Award

The Escape Pod / Chicago

The Brady Campaign to Prevent Gun Violence

The Metro Gun Share Program

Innovation in Experiential

OS_EX19070M

2019 Interactive & Online Merit Award

Innocean Worldwide / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul

Hyundai Marine & Fire Insurance

Healing Jungle

Digital Experiential & Immersive / Interactive Installations

OS_IN19065M

2019 Design Merit Award

knot / Tokyo

fossette hair Ginza

Book + Plant + Hair = fossette

Craft / Illustration

OS_DE19209M

2019 Design Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Illustration

OS_DE19210M

2019 Design Merit Award

Commonwealth // McCann / Detroit

The Fillmore

Fillmore Book

Craft / Illustration

OS_DE19211M

2019 Design Merit Award

i2mago / Guangzhou

WildAid

Celebrate marriage, refuse the slaughter of sharks

Craft / Illustration

OS_DE19212M

2019 Direct Marketing Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19078M

2019 Direct Marketing Merit Award

Dieste, Inc. / Dallas + The Wild Detectives / Dallas

The Wild Detectives

THE DONALD BOOK CLUB

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19079M

2019 Direct Marketing Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19080M

2019 Radio & Audio Merit Award

Nez&Pez / Charlotte

HuntSource

Cyber War of the World

Custom Content

OS_RA19036M

2019 Radio & Audio Merit Award

R/GA / San Francisco

Ubisoft

Alexios, The Spartan Assistant

Custom Content

OS_RA19037M

2019 Public Relations Merit Award

Droga5 / New York

IHOP

IHOb

Integrated PR Campaign

OS_PR19078M

2019 Public Relations Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated PR Campaign

OS_PR19079M

2019 Public Relations Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Integrated PR Campaign

OS_PR19080M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Craft - Use of Music / Licensed / Adapted Music

OS_MI19121M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles

Apple

A Little Company

Craft - Use of Music / Licensed / Adapted Music

OS_MI19122M

2019 Moving Image Craft Merit Award

Droga5 / New York

Chase

Mama Said Knock You Out

Craft - Use of Music / Licensed / Adapted Music

OS_MI19123M

2019 Moving Image Craft Merit Award

M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London

Coca-Cola

We

Craft - Use of Music / Licensed / Adapted Music

OS_MI19124M

2019 Moving Image Craft Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Craft - Use of Music / Licensed / Adapted Music

OS_MI19125M

2019 Moving Image Craft Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Craft - Use of Music / Licensed / Adapted Music

OS_MI19126M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Use of Music / Licensed / Adapted Music

OS_MI19127M

2019 Moving Image Craft Merit Award

Google Creative Lab / New York + Custom Family / New York

Google

Google Pixel 3: Top Shot

Craft - Use of Music / Licensed / Adapted Music

OS_MI19128M

2019 Moving Image Craft Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Craft - Use of Music / Licensed / Adapted Music

OS_MI19129M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Macy's

The Chase

Craft - Use of Music / Licensed / Adapted Music

OS_MI19130M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Craft - Use of Music / Licensed / Adapted Music

OS_MI19131M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Use of Music / Licensed / Adapted Music

OS_MI19132M

2019 Moving Image Craft Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

Horror

Craft - Use of Music / Licensed / Adapted Music

OS_MI19133M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Use of Music / Licensed / Adapted Music

OS_MI19134M

2019 Social Media Merit Award

Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo

Keurig Dr Pepper: Canada Dry

Welcome to Sipnosis

Craft / Use of Visuals

OS_SM19076M

2019 Social Media Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

OS_SM19077M

2019 Social Media Merit Award

R/GA / New York

Verizon

Score the iPhone

Craft / Use of Visuals

OS_SM19078M

2019 Experiential & Immersive Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Craft / Dynamic Data Visualization

OS_EX19064M

2019 Public Relations Merit Award

Ogilvy South Africa / Cape Town

Ab-InBev Africa

Carling Black Label Soccer Song for Change

Events & Experiential

OS_PR19037M

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