The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Craft / Writing
First Steps: Hemingway Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
First Steps: Lincoln Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Craft / Writing
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing - Campaign
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client: Flight Centre Youth and Adventure Category: Craft / Writing - Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Craft / Writing - Campaign
Travel Ads
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Radio Flyer Category: Craft / Writing - Campaign
Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Craft / Use of Visuals
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Craft / Photography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Craft / Photography
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft / Art Direction
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO Category: Craft / Art Direction
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft / Art Direction
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Life-size Model Robot Project
Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Printing & Production
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft / Writing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Craft / Writing - Single
Reversible Poetry
Agency: McCann / Bristol
Client: Refuge - Lisa King Category: Craft / Writing - Single
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Craft / Use of Sound
Never Ignore The Signs
Agency: DDB / Dubai
Client: Friends Of Cancer Patients Category: Craft / Sound Design
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft / Sound Design
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Sound Design
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Printing & Paper Craft
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong
Client: The Samaritans Category: Craft / Printing & Paper Craft
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Craft
Category:
Craft / Writing
Annual ID:
OS_PO19136M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Baseball vs Opera Craft
Category:
Craft / Writing
Annual ID:
OS_PO19137M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Craft
Category:
Craft / Writing
Annual ID:
OS_PO19138M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Craft
Category:
Craft / Writing
Annual ID:
OS_PO19139M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Angels & Demons Craft
Category:
Craft / Writing
Annual ID:
OS_PO19140M
Award:
2019 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The Curious Afterlife of a Tin
Category:
Craft / Writing
Annual ID:
OS_PO19141M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway Craft
Category:
Craft / Writing
Annual ID:
OS_PO19142M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln Craft
Category:
Craft / Writing
Annual ID:
OS_PO19143M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19045M
Award:
2019 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg
Client:
Flight Centre Youth and Adventure
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19046M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19047M
Award:
2019 Radio & Audio Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Radio Flyer
Title:
Travel Ads
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA19048M
Award:
2019 Social Media Merit Award
Agency:
Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client:
Keurig Dr Pepper: Canada Dry
Title:
Welcome to Sipnosis
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19076M
Award:
2019 Social Media Merit Award
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19077M
Award:
2019 Social Media Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19078M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Craft / Photography
Annual ID:
OS_PO19149M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_PO19150M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Photography
Annual ID:
OS_PO19151M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung
Title:
War Correspondents on Breast Cancer
Category:
Craft / Photography
Annual ID:
OS_PO19152M
Award:
2019 Interactive & Online Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft / Art Direction
Annual ID:
OS_IN19070M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Annual ID:
OS_IN19071M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client:
JFOODO
Title:
88 Reasons
Category:
Craft / Art Direction
Annual ID:
OS_IN19072M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Resn / New Zealand
Client:
Spotify
Title:
Banditø
Category:
Craft / Art Direction
Annual ID:
OS_IN19073M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft / Art Direction
Annual ID:
OS_IN19074M
Award:
2019 Integrated Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Annual ID:
OS_IG19026M
Award:
2019 Integrated Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Annual ID:
OS_IG19027M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX19064M
Award:
2019 Print & Outdoor Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client:
SEGA Interactive Co., Ltd.
Title:
Life-size Model Robot Project
Category:
Craft / Printing & Production
Annual ID:
OS_PO19155M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Printing & Production
Annual ID:
OS_PO19156M
Award:
2019 Interactive & Online Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_IN19075M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Annual ID:
OS_IN19076M
Award:
2019 Integrated Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Annual ID:
OS_IG19025M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_MO19037M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Craft / Writing - Single
Annual ID:
OS_RA19043M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Annual ID:
OS_RA19044M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Annual ID:
OS_EX19063M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Craft / Sound Design
Annual ID:
OS_RA19049M
Award:
2019 Radio & Audio Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft / Sound Design
Annual ID:
OS_RA19050M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Sound Design
Annual ID:
OS_RA19051M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_DE19213M
Award:
2019 Design Merit Award
Agency:
We Are Unlimited / Chicago
Client:
McDonald's
Title:
More In Common
Category:
Craft / Photography
Annual ID:
OS_DE19214M
Award:
2019 Design Merit Award
Agency:
Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client:
Variety Magazine
Title:
Variety: Lady Gaga Photography
Category:
Craft / Photography
Annual ID:
OS_DE19215M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19218M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19219M
Award:
2019 Design Merit Award
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19220M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19221M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Hong Kong
Client:
The Samaritans
Title:
Unravelling#InRealLife
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19222M
Award:
2019 Direct Marketing Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Annual ID:
OS_DI19103M
Award:
2019 Direct Marketing Merit Award
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing / Production
Annual ID:
OS_DI19104M
