The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Craft / Use of Music
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Craft / Use of Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft / Use of Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft / Use of Music
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou
Client: WildAid Category: Craft / Illustration
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Craft / Use of Sound
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft / Art Direction
88 Reasons
Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client: JFOODO Category: Craft / Art Direction
Banditø
Agency: Spotify In-House / New York + Resn / New Zealand
Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft / Art Direction
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
Google Helpfulness
Agency: Google Brand Studio / San Francisco
Client: Google Category: Craft / Art Direction
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Tick Tock
Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York
Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft / Art Direction
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Agency: DENTSU INC. / Tokyo + plug / Tokyo
Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction
Unboxing the Truth, Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Craft / Art Direction
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Craft / Art Direction
Life-size Model Robot Project
Agency: Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client: SEGA Interactive Co., Ltd. Category: Craft / Printing & Production
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Printing & Production
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client: Keurig Dr Pepper: Canada Dry Category: Craft / Use of Visuals
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Craft / Use of Music
Annual ID:
OS_RA19052M
Award:
2019 Radio & Audio Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Craft / Use of Music
Annual ID:
OS_RA19053M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft / Use of Music
Annual ID:
OS_RA19054M
Award:
2019 Radio & Audio Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client:
Wendy's
Title:
webeefin?
Category:
Craft / Use of Music
Annual ID:
OS_RA19055M
Award:
2019 Integrated Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Annual ID:
OS_IG19025M
Award:
2019 Integrated Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Annual ID:
OS_IG19026M
Award:
2019 Integrated Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Annual ID:
OS_IG19027M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Paris + Studio 5 / Paris + Maul / Paris
Client:
Museum of the Great War
Title:
Living Objects
Category:
Craft / Writing
Annual ID:
OS_EX19062M
Award:
2019 Design Merit Award
Agency:
knot / Tokyo
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Annual ID:
OS_DE19209M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_DE19210M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Annual ID:
OS_DE19211M
Award:
2019 Design Merit Award
Agency:
i2mago / Guangzhou
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Annual ID:
OS_DE19212M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_PO19130M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Craft / Art Direction
Annual ID:
OS_PO19131M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Art Direction
Annual ID:
OS_PO19132M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_PO19133M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Craft / Art Direction
Annual ID:
OS_PO19134M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Art Direction
Annual ID:
OS_PO19135M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_MO19037M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Annual ID:
OS_EX19063M
Award:
2019 Interactive & Online Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft / Art Direction
Annual ID:
OS_IN19070M
Award:
2019 Interactive & Online Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Annual ID:
OS_IN19071M
Award:
2019 Interactive & Online Merit Award
Agency:
Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + amana / Tokyo
Client:
JFOODO
Title:
88 Reasons
Category:
Craft / Art Direction
Annual ID:
OS_IN19072M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Resn / New Zealand
Client:
Spotify
Title:
Banditø
Category:
Craft / Art Direction
Annual ID:
OS_IN19073M
Award:
2019 Interactive & Online Merit Award
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft / Art Direction
Annual ID:
OS_IN19074M
Award:
2019 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Art Direction
Annual ID:
OS_DE19192M
Award:
2019 Design Merit Award
Agency:
Droga5 / London
Client:
Argent
Title:
Coal Drops Yard
Category:
Craft / Art Direction
Annual ID:
OS_DE19193M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Craft / Art Direction
Annual ID:
OS_DE19194M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_DE19195M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_DE19196M
Award:
2019 Design Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Art Direction
Annual ID:
OS_DE19197M
Award:
2019 Design Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Helpfulness
Category:
Craft / Art Direction
Annual ID:
OS_DE19198M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Craft / Art Direction
Annual ID:
OS_DE19199M
Award:
2019 Design Merit Award
Agency:
KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Annual ID:
OS_DE19200M
Award:
2019 Design Merit Award
Agency:
VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York
Client:
Lonely Whale / Point Break Foundation
Title:
Tick Tock
Category:
Craft / Art Direction
Annual ID:
OS_DE19201M
Award:
2019 Design Merit Award
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft / Art Direction
Annual ID:
OS_DE19202M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo + plug / Tokyo
Client:
NIPPON COLUMBIA CO.,LTD.
Title:
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Category:
Craft / Art Direction
Annual ID:
OS_DE19203M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Real Posters
Category:
Craft / Art Direction
Annual ID:
OS_DE19204M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth, Shoes
Category:
Craft / Art Direction
Annual ID:
OS_DE19205M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Art Direction
Annual ID:
OS_DE19206M
Award:
2019 Design Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Craft / Art Direction
Annual ID:
OS_DE19207M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_DE19208M
Award:
2019 Print & Outdoor Merit Award
Agency:
Tokyu Agency Inc. / Tokyo + SEGA Interactive Co., Ltd. / Tokyo + TYO Inc. / Tokyo
Client:
SEGA Interactive Co., Ltd.
Title:
Life-size Model Robot Project
Category:
Craft / Printing & Production
Annual ID:
OS_PO19155M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Printing & Production
Annual ID:
OS_PO19156M
Award:
2019 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_DE19213M
Award:
2019 Design Merit Award
Agency:
We Are Unlimited / Chicago
Client:
McDonald's
Title:
More In Common
Category:
Craft / Photography
Annual ID:
OS_DE19214M
Award:
2019 Design Merit Award
Agency:
Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client:
Variety Magazine
Title:
Variety: Lady Gaga Photography
Category:
Craft / Photography
Annual ID:
OS_DE19215M
Award:
2019 Social Media Merit Award
Agency:
Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client:
Keurig Dr Pepper: Canada Dry
Title:
Welcome to Sipnosis
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19076M
