The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Contact Lens
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Left and Right
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Battle
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
The Eyes
Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client: Monde Nissin / Voiz Category: Television & VOD / 31-60 Seconds - Single
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Digital & Online
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Digital & Online
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Gaming for Good
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Craft / Printing & Production
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Experiential / In-Person Events
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Film
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Film
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q Category: Production Design
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Innovation & Transformation / Innovation in Pharma
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Pharma
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Film
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client: Grupo Estratégico PAE Category: Public Relations
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York
Client: The New York Times Category: Sound Mixing
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Integrated Campaign
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Integrated Campaign
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Newspaper / Series
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: User-Generated Content
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London
Client: Apple Category: Direction / Single
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Multicultural Impact
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Digital Design
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Digital Design
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Innovation & Transformation / Innovation in Moving Image Craft
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Brand-Side Initiated & Originated Projects
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Craft / Storytelling
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Social Media Post / Single
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Experiential Radio & Audio
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie Category: Long Form Video / Single
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Brand Installations
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Brand Installations
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Billboards & Transit / Series
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Billboards & Transit / Series
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Gaming / Online
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Physical Products
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Promotional / Booklets, Books & Brochures
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
Contact Lens
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI002G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
Left and Right
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI003G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Battle
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI004G
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok
Client:
Monde Nissin / Voiz
Title:
The Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI005G
Award:
2023 Public Relations Gold Pencil
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Annual ID:
OS23_PR004G
Award:
2023 Public Relations Gold Pencil
Agency:
TBWA\Chiat\Day NY / New York
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Annual ID:
OS23_PR005G
Award:
2023 Gaming Gold Pencil
Agency:
Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Annual ID:
OS23_GA005G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing & Production
Annual ID:
OS23_PT010G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE007G
Award:
2023 Health & Wellness Gold Pencil
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Film
Annual ID:
OS23_HW005G
Award:
2023 Health & Wellness Gold Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Film
Annual ID:
OS23_HW006G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Uncommon Creative Studio / London + Pulse Films / London
Client:
B&Q
Title:
Flip
Category:
Production Design
Annual ID:
OS23_MI007G
Award:
2023 Pharma Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS23_PH005G
Award:
2023 Pharma Gold Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS23_PH006G
Award:
2023 Pharma Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Film
Annual ID:
OS23_PH002G
Award:
2023 Health & Wellness Gold Pencil
Agency:
Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Public Relations
Annual ID:
OS23_HW007G
Award:
2023 Music & Sound Craft Gold Pencil
Agency:
Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Mixing
Annual ID:
OS23_MS005G
Award:
2023 Integrated Gold Pencil
Agency:
Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client:
Squarespace
Title:
The Singularity
Category:
Integrated Campaign
Annual ID:
OS23_IG001G
Award:
2023 Integrated Gold Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Annual ID:
OS23_IG002G
Award:
2023 Integrated Gold Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Annual ID:
OS23_IG003G
Award:
2023 Integrated Gold Pencil
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Annual ID:
OS23_IG004G
Award:
2023 Print & Promotional Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Annual ID:
OS23_PT003G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Rethink + Kraft Heinz
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Series
Annual ID:
OS23_PT004G
Award:
2023 Social Media Gold Pencil
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
User-Generated Content
Annual ID:
OS23_SM006G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Somesuch / Los Angeles & London + Apple / London
Client:
Apple
Title:
The Greatest
Category:
Direction / Single
Annual ID:
OS23_MI002G
Award:
2023 Cultural Driver Gold Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Multicultural Impact
Annual ID:
OS23_CD002G
Award:
2023 Cultural Driver Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Multicultural Impact
Annual ID:
OS23_CD003G
Award:
2023 Design Gold Pencil
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Digital Design
Annual ID:
OS23_DE007G
Award:
2023 Design Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Design
Annual ID:
OS23_DE008G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
neverland / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI013G
Award:
2023 Creative Use of Data Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU005G
Award:
2023 Brand-Side / In-House Gold Pencil
Agency:
Apple / London + Apple / Cupertino
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS001G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Storytelling
Annual ID:
OS23_EX001G
Award:
2023 Direct Marketing Gold Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Annual ID:
OS23_DM017G
Award:
2023 Direct Marketing Gold Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Annual ID:
OS23_DM009G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC006G
Award:
2023 Interactive & Mobile Craft Gold Pencil
Agency:
American Society for Deaf Children + Hello Monday/DEPT
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC007G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Annual ID:
OS23_BE004G
Award:
2023 Social Media Gold Pencil
Agency:
Angry Butterfly / Toronto
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM010G
Award:
2023 Radio & Audio Gold Pencil
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA005G
Award:
2023 Creative Effectiveness Gold Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Multi-Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE001G
Award:
2023 Branded Entertainment Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Annual ID:
OS23_BE003G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Annual ID:
OS23_EX004G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Annual ID:
OS23_EX005G
Award:
2023 Out of Home Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH001G
Award:
2023 Out of Home Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH002G
Award:
2023 Interactive, Online & Mobile Gold Pencil
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Gaming / Online
Annual ID:
OS23_IN004G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Annual ID:
OS23_EX006G
Award:
2023 Experiential & Immersive Gold Pencil
Agency:
McCann / New York
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Annual ID:
OS23_EX007G
Award:
2023 Design Gold Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS23_DE006G
