The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Intellectual Property & Products / Physical Product
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices Category: User Experience Design - Mobile / Utility
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Social Media / Branded Social Campaign
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Paper Prison
Agency: Interbrand / New York
Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Brand Identity / Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online / Short Form
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiences / Brand Installations
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Design Craft / Typography - Single or Series
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Interactive Advertising / Interactive Video
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content
Award:
2015 Branded Entertainment Best of Show Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Cross-Platform Best of Discipline Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150454A
Award:
2015 Intellectual Property Best of Discipline Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A
Award:
2015 UX / UI Best of Discipline Pencil
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150469A
Award:
2015 Design Best of Discipline Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Annual ID:
150309A
Award:
2015 Mobile Best of Discipline Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A
Award:
2015 Interactive Best of Discipline Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Annual ID:
150359A
Award:
2015 Responsive Environments Best of Discipline Pencil
Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Annual ID:
150700A
Award:
2015 Social Media Best of Discipline Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A
Award:
2015 Radio Best of Discipline Pencil
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Annual ID:
150842A
Award:
2015 Branded Entertainment Best of Discipline Pencil
Agency:
Funny Or Die / Los Angeles
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Annual ID:
150434A
Award:
2015 Print & Outdoor Best of Discipline Pencil
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150601A
Award:
2015 Direct Best of Discipline Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Annual ID:
150884A
Award:
2015 Film Best of Discipline Pencil
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Annual ID:
151054A
Award:
2015 Cross-Platform Green Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Annual ID:
150737A
Award:
2015 Mobile Gold Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
151107A
Award:
2015 Film Gold Pencil
Agency:
JWT India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
150581A
Award:
2015 Direct Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150400A
Award:
2015 Cross-Platform Gold Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Annual ID:
150454A
Award:
2015 Direct Gold Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150622A
Award:
2015 Interactive Gold Pencil
Agency:
Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
150790A
Award:
2015 Intellectual Property Gold Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150292A
Award:
2015 Intellectual Property Gold Pencil
Agency:
M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Annual ID:
150721A
Award:
2015 Cross-Platform Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Annual ID:
150688A
Award:
2015 Print & Outdoor Gold Pencil
Agency:
adamandeveDDB / London
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Outdoor / Billboards or Transit - Campaign
Annual ID:
150022A
Award:
2015 UX / UI Gold Pencil
Agency:
R/GA / New York + Qol Devices / New York
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Annual ID:
150948A
Award:
2015 Social Media Gold Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Social Media / Branded Social Campaign
Annual ID:
150777A
Award:
2015 Intellectual Property Gold Pencil
Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
150084A
Award:
2015 UX / UI Gold Pencil
Agency:
AKQA / Portland
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150046A
Award:
2015 UX / UI Gold Pencil
Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150469A
Award:
2015 UX / UI Gold Pencil
Agency:
Razorfish / New York
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Annual ID:
150983A
Award:
2015 Design Gold Pencil
Agency:
Interbrand / New York
Client:
Mandela Poster Project
Title:
Paper Prison
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150541A
Award:
2015 Film Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150399A
Award:
2015 Design Gold Pencil
Agency:
Junya Kamada / Sapporo-shi, Hokkaido
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Brand Identity / Series
Annual ID:
150570A
Award:
2015 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Annual ID:
150309A
Award:
2015 Design Gold Pencil
Agency:
village(R) / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
JAPANESE PRINT QUALITY
Category:
Collateral Design / Posters - Series
Annual ID:
151162A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151127A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151128A
Award:
2015 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
151129A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Annual ID:
150435A
Award:
2015 Branded Entertainment Gold Pencil
Agency:
Mullen / Boston
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Annual ID:
150802A
Award:
2015 Mobile Gold Pencil
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Annual ID:
151214A
Award:
2015 Design Gold Pencil
Agency:
ADK / Japan
Client:
CITIZEN WATCH CO., LTD.
Title:
LIGHT is TIME
Category:
Experiences / Indoor Spaces
Annual ID:
150031A
Award:
2015 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client:
SUNTORY HOLDINGS LIMITED
Title:
HIBIKI GLASS
Category:
Experiences / Indoor Spaces
Annual ID:
150490A
Award:
2015 Design Gold Pencil
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Annual ID:
151106A
Award:
2015 Design Gold Pencil
Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Annual ID:
150796A
Award:
2015 Interactive Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Annual ID:
150359A
Award:
2015 Interactive Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
The Other Side
Category:
Interactive Advertising / Interactive Video
Annual ID:
151181A
Award:
2015 Film Gold Pencil
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Annual ID:
150942A
Award:
2015 Film Gold Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / User Generated Content
Annual ID:
150551A
