The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
FCK
Agency: Mother / London + Blue449 / London + Freuds / London Client: KFC Category: Creative Effectiveness
Points: 10.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 10.0
bloodnormal
Agency: AMV BBDO / London + Ketchum / London Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Points: 10.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
Points: 10.0
Vikings
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Single
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Points: 10.0
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign
Points: 10.0
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Cinematography / Single
Points: 10.0
The Seven Worlds
Agency: MPC / London + DDB / Paris + RSA Films / London + 75 / Paris Client: Hennessy Category: Craft - Visual Effects / Single
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
Points: 10.0
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
Points: 10.0
Pride In London - Somewhere Over The Rainbow
Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Long Form Video / Single
Points: 10.0
Let Me Talk
Agency: Iris / London + Sweetshop / London Client: SANE Category: Influencer Marketing / Single Channel
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Cinema Advertising
Points: 10.0
Story Sign
Agency: FCB Inferno / London Client: Huawei Category: Digital / Use of Technology
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Events & Competitions
Points: 10.0
Story Sign
Agency: FCB Inferno / London Client: Huawei Category: Innovation in Health & Wellness
Points: 10.0
Client:
KFC
Title:
FCK
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Public Relations
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Amazon Prime Video
Title:
Vikings
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Amazon Prime Video
Title:
Great Shows Stay With You
Category:
Craft - Writing / Campaign
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Hennessy
Title:
The Seven Worlds
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Amazon Prime Video
Title:
Great Shows Stay With You
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Pride
Title:
Pride In London - Somewhere Over The Rainbow
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
SANE
Title:
Let Me Talk
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Products
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Applications
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0