The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Random Adventures of Brandon Generator
Agency: LBi / London Client: Microsoft Category: Craft / Animation/Motion Graphics
Points: 5.0
Pie Chart
Agency: BBH / London Client: Guardian Category: Newspaper / Small Space Print - Single
Points: 5.0
BHF - Mini Vinnie
Agency: Grey / London Client: The British Heart Foundation Category: Integrated Branding / Public Service Campaign
Points: 5.0
Love Thyself - Kit
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Points: 5.0
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Points: 5.0
The Gnome Experiment
Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Points: 5.0
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
MINI Psychic Roadster
Agency: Profero / London Client: MINI Category: Websites / Durable Goods
Points: 5.0
Nike Academy
Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Pinning their hopes
Agency: Weapon7 / London Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Love Thyself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
AXE SUPER SENSORIES
Agency: BBH / London Client: Axe Category: Consumer Television / 60 Second - Campaign
Points: 5.0
ANARCHY
Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
Points: 5.0
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Single
Points: 5.0
Pantone Queen
Agency: Leo Burnett London / London Client: Pantone Category: Brand Identity / Brand Identity - Single
Points: 5.0
Pie Chart
Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Single
Points: 5.0
Miss Ko
Agency: GBH / London Client: Miss Ko Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
Love Thyself
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Points: 5.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Points: 5.0
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Out Of Home / Billboards - Campaign
Points: 5.0
MTV Under The Thumb
Agency: AKQA / London Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
The Other Half
Agency: adam&eveDDB / London Client: John Lewis Category: Consumer Television / Over 60 second - Single
Points: 5.0
Mysteries of the Universe
Agency: adam&eveDDB / London Client: Volkswagen Category: Consumer Radio / Single
Points: 5.0
Nike Fuel Station
Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Skate Fortwo
Agency: Weapon7 / London Client: Smart Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London Client: News International Category: Collateral / Posters - Single
Points: 5.0
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London Client: News International Category: Collateral / Posters - Single
Points: 5.0
Contradiction
Agency: Ogilvy & Mather / London Client: Ford of Britain Category: Consumer Radio / Campaign
Points: 5.0
Ugokidase Tokyo
Agency: AKQA / London Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Make Music in the Corner Shop
Agency: Stinkdigital / London Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
All You Can
Agency: Ogilvy & Mather / London Client: Expedia Category: Collateral / Posters - Campaign
Points: 5.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London Client: Harvey Nichols Category: Collateral / Posters - Campaign
Points: 5.0
Pennies for Life
Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
The Perfect Match
Agency: Albion / London Client: Anthony Nolan Category: Public Service / Radio - Single
Points: 5.0
Nike Fuel Stream
Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Skate Fortwo
Agency: Weapon7 / London Client: Smart Category: Online Films & Video / Short Form - Single
Points: 5.0
Make Music in the Corner Shop
Agency: Stinkdigital / London Client: Red Stripe Category: Online Films & Video / Short Form - Single
Points: 5.0
Twinkle
Agency: Havas Worldwide / London Client: Chivas Category: Online Films & Video / Long Form - Single
Points: 5.0
New Star of India
Agency: AKQA / London Client: Nissan Category: Online Films & Video / Long Form - Single
Points: 5.0
Metamorphosis
Agency: Euro RSCG / London Client: Credit Suisse Category: Online Films & Video / Long Form - Single
Points: 5.0
Helping London Look It's Best
Agency: Leo Burnett London / London Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
You are here
Agency: Mother / London Client: Mother Category: Self-Promotion / Single or Campaign
Points: 5.0
Luggage Labels
Agency: Ogilvy & Mather / London Client: Expedia Category: Craft / Typography - Series
Points: 5.0
Vinyl
Agency: Euro RSCG / London Client: Reckitt Benkiser Category: Online Films & Video / Music Videos
Points: 5.0
17 Make-up Songs "Tonight We're Going Out Out"
Agency: Mother / London Client: Boots Category: Online Films & Video / Music Videos
Points: 5.0
The Dove Ad Makeover
Agency: Ogilvy & Mather / London Client: Unilever Category: Brand Transformation / Single
Points: 5.0
Client:
Microsoft
Title:
The Random Adventures of Brandon Generator
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
MINI Psychic Roadster
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Academy
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unicef
Title:
Pinning their hopes
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Pantone
Title:
Pantone Queen
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Miss Ko
Title:
Miss Ko
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Viacom International Media Networks
Title:
MTV Under The Thumb
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
NB
Title:
Why Us?
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
PUMA
Title:
PUMA Retail
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Fuel Station
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Smart
Title:
Skate Fortwo
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike Japan
Title:
Ugokidase Tokyo
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Expedia
Title:
All You Can
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Anthony Nolan
Title:
The Perfect Match
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Fuel Stream
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Smart
Title:
Skate Fortwo
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Chivas
Title:
Twinkle
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nissan
Title:
New Star of India
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Credit Suisse
Title:
Metamorphosis
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mother
Title:
You are here
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Expedia
Title:
Luggage Labels
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Reckitt Benkiser
Title:
Vinyl
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Boots
Title:
17 Make-up Songs "Tonight We're Going Out Out"
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
