The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London
Client: Alzheimer's Society
Category: Use of Smart Devices & Voice Assistants
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery
Category: Innovation in Experiential
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California
Category: Innovation in Experiential
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery
Category: Craft / Use of Sound
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Responsive Environments
Points: 2.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes
Category: Brand Installations
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery
Category: Innovation in Radio & Audio
Points: 2.0
Life Inside Of You
Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client: Johnson and Johnson Philippines
Category: Broadcast / Single
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon
Category: Online-only Video / Campaign
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft
Category: Brand Transformation
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss
Category: Use of Smart Devices & Voice Assistants
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care
Category: Innovation in Health & Wellness
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Public Relations
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care
Category: Out of Home / Health & Wellness
Points: 2.0
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN
Category: Digital / Use of Technology
Points: 2.0
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline
Category: Digital / Use of Technology
Points: 2.0
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline
Category: Digital / Web & Mobile
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Film / Health & Wellness
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte
Category: Film / Health & Wellness
Points: 2.0
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK
Category: Direct Marketing
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care
Category: Direct Marketing
Points: 2.0
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Sustainable Development Goals
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Sustainable Development Goals
Points: 2.0
Price on Our Lives
Agency: McCann / New York + March for Our Lives / Parkland
Client: March For Our Lives
Category: Sustainable Development Goals
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California
Category: Sustainable Development Goals
Points: 2.0
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat MENA / Dubai
Client: Mastercard
Category: Innovation in Out of Home
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care
Category: Innovation in Out of Home
Points: 2.0
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin
Category: Innovation in Out of Home
Points: 2.0
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client: Mastercard
Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard
Category: Experiential & Installations / Brand Installations
Points: 2.0
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin
Category: Experiential & Installations / Brand Installations
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California
Category: Direct Marketing
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft
Category: Integrated Digital & Physical Product
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Digital Product
Points: 2.0
SmartWax
Agency: McCann / Melbourne
Client: Clean Ocean Foundation Australia
Category: Physical Product
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss
Category: Creative Use of Data / Real-Time
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care
Category: Creative Use of Data / Real-Time
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss
Category: Innovation in Digital Craft
Points: 2.0
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery
Category: Visual & Audio Craft / Sound
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss
Category: Creative Use of Data
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss
Category: Utility
Points: 2.0
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb
Category: Events & Experiential
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Events & Experiential
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Media Relations
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft
Category: Influencer Marketing / Single Channel
Points: 2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Alzheimer's Society
Title:
My Carer
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Johnson and Johnson Philippines
Title:
Life Inside Of You
Category:
Broadcast / Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Web & Mobile
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
Everyday Escape
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Price on Our Lives
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil Merit Award
Points:
2.0
Client:
Mastercard
Title:
Astronomical Sales
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Mastercard
Title:
Impossible Mascots
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Mastercard
Title:
Acceptance Street
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Innovation in Digital Craft
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
