The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest Client: ROM Autentic Category: Active Engagement / Call to Action
Points: 3.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York Client: Mastercard Category: Sustainable Development Goals
Points: 3.00
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo Client: Knorr Category: Sustainable Development Goals
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Posters / Series
Points: 3.00
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Points: 3.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit Client: Change the Ref Category: Current Event Response
Points: 3.00
Thank you, Doctors
Agency: McCann / Beograd Client: Nedeljnik Magazine Category: Current Event Response
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Brand Voice
Points: 3.00
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York Client: Microsoft Category: Brand Voice
Points: 3.00
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai Client: Home Centre Category: Brand Voice
Points: 3.00
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Climate Store
Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Experiential & Installations / Brand Installations
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Billboards & Transit / Series
Points: 3.00
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Points: 3.00
Us Dreamers
Agency: Moving Picture Company / London + 215 McCann / San Francisco + Microsoft Xbox / Los Angeles + RESET Client: Microsoft Xbox Category: Visual Effects / Single
Points: 3.00
Senior Constable Laurie Fox
Agency: McCann / Melbourne + T&DA + EXIT Films Client: Victoria Police Category: Visual Effects / Single
Points: 3.00
Certified Story Time- Hidden Camera Hunt
Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Points: 3.00
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
EVERYBODY IN
Agency: McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit Client: General Motors Category: Brand Transformation
Points: 3.00
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
If you're outdoors you need to protect yourself.
Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima Client: League Against Cancer Peru Category: Out of Home / Health & Wellness
Points: 3.00
No Way Norway
Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Television & VOD / Varying Length Series
Points: 3.00
The Climate Store
Agency: Prime Weber Shandwick / Stockholm Client: Felix Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Delivery to Burger King
Agency: McCann / Lima Client: Burger King Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston Client: State Street Global Advisors Category: Out of Home / Brand Installations
Points: 3.00
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf Client: Oekologische Tierzucht Category: Packaging / Specialty
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany Client: Reckitt Benckiser / Mucinex Category: Promotional / Posters - Series
Points: 3.00
Fagbokforlaget Vocational Education—Design System
Agency: Scandinavian Design Group / Oslo Client: Fagbokforlaget Category: Editorial / Books
Points: 3.00
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
Points: 3.00
Rephrasing Parenthood
Agency: FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai Client: Babyshop Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Astronomical Sales
Agency: FP7 McCann / Dubai + Digitas LBI / Dubai + Carat / Dubai Client: Mastercard Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Cultural Driver
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo Client: Coca-Cola Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Felix
Title:
The Climate Store
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Microsoft Xbox
Title:
Us Dreamers
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Victoria Police
Title:
Senior Constable Laurie Fox
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
General Motors Certified Pre-Owned
Title:
Certified Story Time- Hidden Camera Hunt
Category:
Craft / Writing
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Microsoft Xbox
Title:
Xbox Series X: Made From Dreams
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
General Motors
Title:
EVERYBODY IN
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
General Motors
Title:
No Way Norway
Category:
Television & VOD / Varying Length Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Felix
Title:
The Climate Store
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
Delivery to Burger King
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.00
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Award:
2021 Design Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Fagbokforlaget
Title:
Fagbokforlaget Vocational Education—Design System
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.00
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Babyshop
Title:
Rephrasing Parenthood
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mastercard
Title:
Astronomical Sales
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
Black Santa
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00