The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Wassup
Agency: DDB/Chicago
Client: Anheuser-Busch
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Surfers
Agency: AMV BBDO / London
Client: Guinness
Category: Non-Broadcast / Non-Broadcast Cinema: Single
Points: 25.0
Client:
Miller High Life
Title:
Category:
Consumer Radio / Consumer Radio: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch/Bud Light
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
MTV
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Budget
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Miller High Life
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Miller High Life
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Wassup
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Budget
Title:
Category:
Multimedia Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
United States Tennis Association
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Borneo Motors
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Borneo Motors
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Miller High Life
Title:
Category:
Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Category:
Outdoor / Outdoor: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Sports Illustrated
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Sports Illustrated
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
MTV
Title:
Category:
Collateral Advertising / Collateral: Brochures
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
EV1
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
COI/The Army
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Dunlop
Title:
Category:
Collateral Advertising / Collateral: Posters
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Virginia Holocaust Museum
Title:
Category:
Public Service/Political / Public Service/Political: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Business Leaders for Sensible Priorities
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Virginia Holocaust Museum
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Florida Tobacco Pilot Program
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Florida Tobacco Pilot Program
Title:
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Surfers
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Hollywood Video
Title:
Category:
Consumer Radio / Consumer Radio: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
MTV
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
E*Trade
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :30 Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Fox/Liberty Networks
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
OnHealth.com
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Manix
Title:
Category:
Non-Broadcast / Non-Broadcast Cinema: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Unilever de Argentina
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial Television: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Nordstromshoes.com
Title:
Category:
Multimedia Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
COI/The Army
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Raffles Hotel
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Fifth Avenue Stamp Gallery
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Fifth Avenue Stamp Gallery
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
Client:
Borneo Motors
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2000 Advertising Silver Pencil
Points:
15.0
