The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Integrated Branding / Public Service Campaign
Points: 75.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Integrated Branding / Public Service Campaign
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS
Category: Public Service / Promotional Items - Single or Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Brand Transformation / Single
Points: 25.0
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes
Category: Branded Content / Online
Points: 25.0
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International
Category: Newspaper / Full Page or Spread - Single
Points: 25.0
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International
Category: Newspaper / Full Page or Spread - Campaign
Points: 25.0
Iceberg
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Single
Points: 25.0
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia
Category: Out Of Home / Billboards - Campaign
Points: 25.0
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Single
Points: 25.0
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Collateral / Posters - Campaign
Points: 25.0
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone
Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Radio - Single
Points: 25.0
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation
Category: Public Service / Television - Single
Points: 25.0
Sharing
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Consumer Radio / Single
Points: 25.0
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Consumer Radio / Campaign
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Consumer Television / 60 Second - Single
Points: 25.0
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / 60 Second - Single
Points: 25.0
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / :30/:25 - Single
Points: 25.0
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Non-Broadcast / Online
Points: 25.0
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS
Category: Innovation in Advertising / Single or Campaign
Points: 25.0
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Experiential Advertising / Events and Competitions
Points: 25.0
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe
Category: Experiential Advertising / Installations
Points: 25.0
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Integrated Branding / Public Service Campaign
Points: 25.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Branded Content / Online
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Branded Content / Games
Points: 15.0
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico
Category: Brand Transformation / Single
Points: 15.0
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life
Category: Integrated Branding / Public Service Campaign
Points: 15.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Out Of Home / Billboards - Single
Points: 15.0
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International
Category: Out Of Home / Billboards - Campaign
Points: 15.0
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Out Of Home / Billboards - Campaign
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Collateral / Posters - Single
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Collateral / Posters - Campaign
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Best of Show Pencil
Points:
75.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Category:
Branded Content / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
News International
Title:
The Sunday Times Rich List Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
Sharing
Category:
Consumer Radio / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Jogger
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
The Name
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Ragu
Title:
A Long Day of Childhood - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
It's Not Crazy It's Sports Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
