The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 25.0
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Plus to Your Life - Homeplus
Agency: Cheil Worldwide / Seoul
Client: Samsung Tesco
Category: Outdoor / Outdoor - Single
Points: 25.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 25.0
Population by pixel
Agency: HAKUHODO C&D / tokyo
Client: WWF Japan
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 25.0
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment
Category: Public Service/Political Television / Single
Points: 25.0
DVD
Agency: The Richards Group / Dallas
Client: Motel 6
Category: Consumer Radio / Single
Points: 25.0
Man Mom Radio
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Campaign
Points: 25.0
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
NET10 Animations
Agency: Droga5 / New York
Client: TracFone
Category: Consumer Television / Over :30 - Campaign
Points: 25.0
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup
Category: Consumer Television / :20 and Under - Campaign
Points: 25.0
Scorsese
Agency: BBDO / New York
Client: AT&T
Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Wopperfreakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold
Category: Non-Broadcast / Single
Points: 25.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3
Category: Non-Broadcast / Campaign
Points: 25.0
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur
Category: Branded Content / Campaign
Points: 25.0
The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet
Category: Branded Content / Single
Points: 25.0
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 15.0
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Cables: Protest
Agency: BBDO / New York
Client: BBC World
Category: Outdoor / Outdoor - Single
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World
Category: Outdoor / Outdoor - Campaign
Points: 15.0
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 15.0
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 15.0
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL
Category: Public Service/Political Television / Single
Points: 15.0
Tan Hong Ming/Race/Karate
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad
Category: Public Service/Political Television / Campaign
Points: 15.0
Prison Guard
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 15.0
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe
Category: Consumer Radio / Campaign
Points: 15.0
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Stories
Agency: RSA Films / Los Angeles
Client: HBO
Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Best of Show Pencil
Points:
50.0
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble
Title:
Stains don't stand a chance
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols Wonderful Life
Title:
Menswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Samsung Tesco
Title:
Plus to Your Life - Homeplus
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
WWF Japan
Title:
Population by pixel
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Epuron / German Ministry for the Environment
Title:
Power of Wind
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Motel 6
Title:
DVD
Category:
Consumer Radio / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Man Mom Radio
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Diorama
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
TracFone
Title:
NET10 Animations
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Burger Queen, Home of Whatever, Whopper Swap
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Novartis/Buckley's cough syrup
Title:
Taste Test
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Wopperfreakout
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Arnold
Title:
Apple 1984 Focus Groups
Category:
Non-Broadcast / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Branded Content / Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Club
Title:
Dad's First
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Chicago Cubs
Title:
Chicago Cubs Trade Print
Category:
Trade / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unicef
Title:
Staircase
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unicef
Title:
Invisible Child
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Petronas Nasional Berhad
Title:
Tan Hong Ming/Race/Karate
Category:
Public Service/Political Television / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Prison Guard
Category:
Consumer Radio / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Smith Micro Software/StuffIt Deluxe
Title:
Compressed Radio
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
