The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker
Category: Branded Content / Single
Points: 50.0
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI
Category: Out Of Home/Outdoor / Single
Points: 25.0
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean
Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Be Stupid (Image)
Agency: Anomaly / New York
Client: Diesel
Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 25.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 25.0
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF
Category: Public Service / Newspaper or Magazine - Campaign
Points: 25.0
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated)
Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP)
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Standard #2
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis
Category: Consumer Radio / Single
Points: 25.0
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Antiquing
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc
Category: Consumer Television / :20 and Under - Campaign
Points: 25.0
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade
Category: Branded Content / Campaign
Points: 25.0
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean
Category: Innovation in Advertising / Campaign
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation
Category: Innovation in Advertising / Campaign
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Experiential Advertising / Single
Points: 25.0
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker
Category: Branded Content / Single
Points: 25.0
SWIPE for a Million Trees
Agency: Berghs School of Communication / Stockholm
Client: MILLION TREES NYC
Category: Green Pencil / Integrated Campaign
Points: 20.0
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Crash Tests
Agency: Marcel Paris / paris
Client: Fiat
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark
Category: Magazine / Full Page or Spread - Single
Points: 15.0
Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore
Category: Small Space Print / Campaign
Points: 15.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Out Of Home/Outdoor / Single
Points: 15.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Out Of Home/Outdoor / Campaign
Points: 15.0
Faces
Agency: Zapping/M&C Saatchi / Madrid
Client: Western Union
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Harry Potter
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd.
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 15.0
Avatar
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd.
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 15.0
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols
Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 15.0
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 15.0
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT)
Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT)
Category: Public Service / Outdoor and Posters - Single
Points: 15.0
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF
Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 15.0
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service / Television - Campaign
Points: 15.0
Cinco
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis
Category: Consumer Radio / Single
Points: 15.0
Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines
Category: Consumer Radio / Campaign
Points: 15.0
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Campaign
Points: 15.0
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 15.0
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV
Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 15.0
Give it a Ponder
Agency: Young & Rubicam / New York
Client: LG Mobile
Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Best of Show Pencil
Points:
50.0
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
EIZO
Title:
Pin-Up Calendar 2010
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Pfizer Canada Inc
Title:
Antiquing
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Pfizer Canada Inc
Title:
Viagra Confessions Campaign
Category:
Consumer Television / :20 and Under - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
Closet
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
MILLION TREES NYC
Title:
SWIPE for a Million Trees
Category:
Green Pencil / Integrated Campaign
Award:
2010 Advertising Green Pencil
Points:
20.0
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Crash Tests
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Mercedes Benz Singapore
Title:
Brake Assist Plus
Category:
Small Space Print / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Western Union
Title:
Faces
Category:
Trade / Full Page or Spread - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
SeventyMM Pvt. Ltd.
Title:
Harry Potter
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
SeventyMM Pvt. Ltd.
Title:
Avatar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
12 Parts
Title:
IWC Schaffhausen
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Virgin Atlantic Airlines
Title:
Worth It
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
