The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Black Power
Agency: DM9 DDB Publicidade / São Paulo
Client: Antarctica/Malzbier
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Evolution
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW C1
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Guarantee
Agency: Bubba's Deli / Roswell
Client: Go With the Flow
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Pause
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Speedy
Agency: TBWA / Berlin
Client: Kawasaki Motoren GmbH
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
9 to 5
Agency: Axmith McIntyre Wicht / Toronto
Client: Labatt Breweries
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Worm
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Old Jeans
Agency: Ogilvy & Mather / Mexico City
Client: Mattel Matchbox
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Drive-In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Musical Notes
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Malaysia
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
As A Male Skater
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Turtle
Agency: Vinizius Young & Rubicam / Barcelona
Client: Swatch
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
The Shell
Agency: TBWA / Singapore
Client: Thule Asia
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Ping Pong
Agency: Mullen / Wenham
Client: Mullen
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Garage, Gaziger, Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Sixty Second Theater: The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Sixty Second Theater: Shrek
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Golf Ball Washer Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Horsedrawn Carriage Driver
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Male Fur Coat Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Public Toilet Paper Refiller
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Supermarket Free Sample Guy
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Wedding Band Guitar Player
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Good Times
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Pub
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada
Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Campaign
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
National Gallery
Title:
Fan
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
NEVCO
Title:
Gizmo Posters
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Prodec Paints
Title:
Living Room, Bedroom, House
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Antarctica/Malzbier
Title:
Black Power
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Bic
Title:
Crossword
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
BMW C1
Title:
Evolution
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Club 18-30
Title:
Beach
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Club 18-30
Title:
Pool
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Go With the Flow
Title:
Guarantee
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness Anchor Berhad
Title:
Pause
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Kawasaki Motoren GmbH
Title:
Speedy
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Labatt Breweries
Title:
9 to 5
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mattel Southeast Asia
Title:
Worm
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mattel Matchbox
Title:
Old Jeans
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
North Carolina Travel & Tourism
Title:
Drive-In
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble Malaysia
Title:
Musical Notes
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Singapore Zoological Gardens
Title:
White Tiger
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
As A Male Skater
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Sports Illustrated
Title:
Skiers
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Swatch
Title:
Turtle
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
BDDP et Fils
Title:
The Garbage
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
a.k.a.Robaire
Title:
Mr. AKA's Hairdo Helper
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
BDH/TBWA
Title:
Tube Map
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Butler Shine & Stern
Title:
Cannes Congratulations
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
David Stone
Title:
Blood Bag
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mad Dogs San Francisco
Title:
Coupon
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Robaire and Hogshead
Title:
Dark Cynical Thinking
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Saatchi & Saatchi
Title:
Meaningless Comment
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Victor Ng
Title:
Victor Ng
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Lowe Lintas & Partners
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mike's Hard Lemonade
Title:
Garage, Gaziger, Everyone
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Frank, Phrase, Thong
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Hollywood Video
Title:
Sixty Second Theater: The Family Man
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Hollywood Video
Title:
Sixty Second Theater: Shrek
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Mike's Hard Lemonade
Title:
Everyone
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Golf Ball Washer Inventor
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Horsedrawn Carriage Driver
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Male Fur Coat Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Public Toilet Paper Refiller
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Supermarket Free Sample Guy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Wedding Band Guitar Player
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Labatt Breweries of Canada
Title:
Good Times
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Labatt Breweries of Canada
Title:
Pub
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Merit Award
Points:
5.0
