The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Frog
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sell Your Car
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Tools
Agency: Ogilvy Guatemala / Guatemala
Client: Hooters
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Landmarks
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Reunion
Agency: Ireland/Davenport / Johannesburg
Client: Avis
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd.
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Challenger "Freedom"
Agency: Wieden+Kennedy / Portland
Client: Dodge
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd.
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
SOZ - Merkel
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Happy Uncles
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Kopelco S.A.
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Paint
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Auto Insurance
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
As Good As New
Agency: Lowe Indonesia / Jakarta
Client: PT. Electrolux Indonesia
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Visit Mozambique
Agency: DDB Mozambique / Maputo
Client: Visit Mozambique
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Beer- The Untold Story
Agency: Colenso BBDO / Auckland
Client: DB
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Daughters
Agency: Brand Content / Boston
Client: Boston Breakers
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Any Movie, Any Time
Agency: Giovanni+DraftFCB / São Paulo
Client: Sky
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Winter Sale
Agency: DDB London / London
Client: Harvey Nichols
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Neighbors
Agency: DDB Brasil / Sao Paulo
Client: FedEx
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Marmite Bars
Agency: DDB London / London
Client: Marmite
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Happy Aunts
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Kopelco S.A.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Chameleon
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited
Category: Magazine / Full Page or Spread - Single
Points: 5.0
VB Manscent
Agency: Droga5 / East Sydney
Client: CUB
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Heaven
Agency: Bates Taiwan CO.,Ltd. / Taipei
Client: Haagen-Dazs
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Accidents can be overwhelming
Agency: Connelly Partners / Boston
Client: Liberty Mutual
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Rolled up bed : Steel Bed
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: Outdoor Innovation Co.,Ltd.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Gas
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd
Category: Magazine / Full Page or Spread - Single
Points: 5.0
EOS
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
MAN BABY
Agency: Ogilvy&Mather / Santiago
Client: wua wua
Category: Magazine / Full Page or Spread - Single
Points: 5.0
One Way
Agency: BBDO Canada / Toronto
Client: smart Canada
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Neighbors/ America
Agency: DDB Brasil / Sao Paulo
Client: FedEx
Category: Magazine / Full Page or Spread - Single
Points: 5.0
SOZ - UNO
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung
Category: Magazine / Full Page or Spread - Single
Points: 5.0
SOZ - Merkel
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco
Category: Magazine / Full Page or Spread - Single
Points: 5.0
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
VB Testimonials
Agency: Droga5 / East Sydney
Client: CUB
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
True Colours
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: A. W. Faber-Castell Vertrieb GmbH
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
SYMMETRY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: NISSAN
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Reckitt Benckiser (Thailand) Limited
Title:
Frog
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Sell Your Car
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Hooters
Title:
Tools
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Penguin Books Singapore
Title:
Landmarks
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Avis
Title:
Reunion
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Dodge
Title:
Challenger "Freedom"
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SonntagsZeitung
Title:
SOZ - Merkel
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Kopelco S.A.
Title:
Happy Uncles
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nissan Auto Insurance
Title:
Paint
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
PT. Electrolux Indonesia
Title:
As Good As New
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Visit Mozambique
Title:
Visit Mozambique
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
DB
Title:
Beer- The Untold Story
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Boston Breakers
Title:
Daughters
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Sky
Title:
Any Movie, Any Time
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Neighbors
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Marmite
Title:
Marmite Bars
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Kopelco S.A.
Title:
Happy Aunts
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Reckitt Benckiser (Thailand) Limited
Title:
Chameleon
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
CUB
Title:
VB Manscent
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Haagen-Dazs
Title:
Heaven
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Liberty Mutual
Title:
Accidents can be overwhelming
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Outdoor Innovation Co.,Ltd.
Title:
Rolled up bed : Steel Bed
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Chupa Chups
Title:
Sindy
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Navicom Technology Pte Ltd
Title:
Gas
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Navicom Technology Pte Ltd
Title:
Love
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
EOS
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
wua wua
Title:
MAN BABY
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
smart Canada
Title:
One Way
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Neighbors/ America
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SonntagsZeitung
Title:
SOZ - UNO
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
SonntagsZeitung
Title:
SOZ - Merkel
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Armstrong
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Write the Future
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
CUB
Title:
VB Testimonials
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
A. W. Faber-Castell Vertrieb GmbH
Title:
True Colours
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
NISSAN
Title:
SYMMETRY
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
