The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Breast Exam
Agency: Net#Work BBDO / Johannesburg
Client: Virgin Atlantic Airlines
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Psych Recruitment
Agency: Saatchi & Saatchi NZ / Auckland
Client: NZ Army
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Pink
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd.
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Green
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd.
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Boomerang
Agency: Rethink / Vancouver
Client: Playland
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg
Client: Lego
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
The Gamekillers Obituaries
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Transvestite
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Camping
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd.
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Fish & Chips
Agency: Joe Public South Africa / Johannesburg
Client: Ocean Basket Seafood Restaurant Chain
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Arcade
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
JEFE
Agency: la comunidad / Miami Beach
Client: LA NACION
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Maps: Riot
Agency: BBDO / New York
Client: BBC World
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
ebay Motors Newspaper Ad
Agency: BBDO / New York
Client: ebay Motors
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Nerolac Floor
Agency: McCann Erickson, India / Mumbai
Client: Kansai Nerolac
Category: Consumer Newspaper / Full Page or Spread: Single
Points: 5.0
Vanish
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Reckitt Benckiser (Thailand) Co. Ltd.
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Where's Wally
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Hyundai
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Jack Astor's Italian Festival
Agency: TAXI, Canada Inc / Toronto
Client: Sir Corp - Jack Astor's
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Planets
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Daimler Chrysler AG Jeep
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Capitalists
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Capital Magazin
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Lost items
Agency: Publicis Conseil / Paris
Client: STIHL
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Big Alarm
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd.
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Honest Ingredients
Agency: TDA Advertising & Design / Boulder
Client: Chipotle
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
What do you see
Agency: JWT Singapore / Singapore
Client: Nestle
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
T-Shirt PSG
Agency: DDB / Paris
Client: Nike France
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Statistic
Agency: DDB / Paris
Client: MTV France
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Initiation Campaign
Agency: Leo Burnett / Chicago
Client: Altoids
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Swing, Saw, Treehouse
Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok
Client: Risingsun Fertilizer
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Unbelievable
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Red Sky
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Identikit
Agency: JWT Paris / Levallois Perret
Client: Unilever France
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Globus "Our most beautiful prices" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
X-box Epic Battles
Agency: McCann Erickson, India / Mumbai
Client: Microsoft X-box 360
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
AXEland
Agency: Bartle Bogle Hegarty / Singapore
Client: Unilever HPC - Asia
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Nicotine Gum
Agency: Ogilvy&Mather Advertising / Bangkok
Client: Nicotinell
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
GUINNESS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DIAGEO
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Time Square
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited
Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Points: 5.0
Flight Attendant
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka
Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Points: 5.0
Colour
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 5.0
Statistic
Agency: DDB / Paris
Client: MTV France
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 5.0
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 5.0
Jump Higher
Agency: Advico Young & Rubicam / Zürich - Gockhausen
Client: Head Snowboards
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Slide Camera
Agency: Clemenger BBDO / Wellington
Client: Panasonic New Zealand
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Logos
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Visa
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Railcycle
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd.
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Barriercycle
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd.
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Ego Emission Insert
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Client:
Virgin Atlantic Airlines
Title:
Breast Exam
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
NZ Army
Title:
Psych Recruitment
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Verasu Group Co., Ltd.
Title:
Pink
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Verasu Group Co., Ltd.
Title:
Green
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Playland
Title:
Boomerang
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Lego
Title:
Builders of Tomorrow
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
The Gamekillers Obituaries
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
42 Below Vodka
Title:
Transvestite
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Muang Thong Seiko Co., Ltd.
Title:
Camping
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
FHM Singapore
Title:
Bikini
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Ocean Basket Seafood Restaurant Chain
Title:
Fish & Chips
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Arcade
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
LA NACION
Title:
JEFE
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
Maps: Riot
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
ebay Motors
Title:
ebay Motors Newspaper Ad
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Kansai Nerolac
Title:
Nerolac Floor
Category:
Consumer Newspaper / Full Page or Spread: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Reckitt Benckiser (Thailand) Co. Ltd.
Title:
Vanish
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Hyundai
Title:
Where's Wally
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Sir Corp - Jack Astor's
Title:
Jack Astor's Italian Festival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Daimler Chrysler AG Jeep
Title:
Planets
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Capital Magazin
Title:
Capitalists
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
STIHL
Title:
Lost items
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Muang Thong Seiko Co., Ltd.
Title:
Big Alarm
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Chipotle
Title:
Honest Ingredients
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nestle
Title:
What do you see
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike France
Title:
T-Shirt PSG
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
MTV France
Title:
Statistic
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Altoids
Title:
Initiation Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Risingsun Fertilizer
Title:
Swing, Saw, Treehouse
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Red Sky
Title:
Unbelievable
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Unilever France
Title:
Identikit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Globus Market Germany
Title:
Globus "Our most beautiful prices" Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Post-It
Title:
For the little things you'll forget
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Microsoft X-box 360
Title:
X-box Epic Battles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Unilever HPC - Asia
Title:
AXEland
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nicotinell
Title:
Nicotine Gum
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
DIAGEO
Title:
GUINNESS CAMPAIGN
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Taiwan Kolin Company Limited
Title:
Time Square
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
42 Below Vodka
Title:
Flight Attendant
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Taiwan Kolin Company Limited
Title:
Colour
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
MTV France
Title:
Statistic
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Tempest
Title:
Tempest Campaign
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Head Snowboards
Title:
Jump Higher
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Panasonic New Zealand
Title:
Slide Camera
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Visa
Title:
Logos
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Clima Co., Ltd.
Title:
Railcycle
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Clima Co., Ltd.
Title:
Barriercycle
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Ego Emission Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Lego
Title:
Lego - Fire Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
