The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd.
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Wallace in Alexander McQueen & Gromit in Paul Smith
Agency: DDB / London
Client: Harvey Nichols
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Old Porn
Agency: Loducca Publicidade / São Paulo
Client: MTV
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Hard Stuff
Agency: Publicis Conseil / PARIS
Client: Stihl
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Survival
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd.
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Doretos / Orio / Locker
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: NAM NGAI HONG Plastic Houseware Manufacturer
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Tippex - Made a Mistake?
Agency: The Jupiter Drawing Room / Johannesburg
Client: CNA
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
The Insight Story
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Toys
Agency: RKCR/ Y&R / London
Client: Land Rover
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Global news is first local news
Agency: Scholz & Friends / Berlin
Client: Augsburger Allgemeine Zeitung
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Vultures
Agency: DDB / London
Client: Harvey Nichols
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Mannequins
Agency: DDB / London
Client: Harvey Nichols
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Palindrome
Agency: Jung von Matt, Zurich / Zürich
Client: Mercedes-Benz Switzerland
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 5.0
Great photos
Agency: DDB Brasil / Sao Paulo
Client: Latin Stock (image bank)
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 5.0
Panadol - Milkman
Agency: Grey Beijing / Beijing
Client: GSK
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Exploding Note
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
HOMAGE
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ smart
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Batman
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Photoshop Sweded
Agency: PT. Bates141 Indonesia / Jakarta
Client: PT. Digital Asia Utama
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Fish in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
iuraGt
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
OBJECTS OF POCKET - KAFKA
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
AUDI R8
Agency: AlmapBBDO / São Paulo
Client: AUDI
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
King Kong
Agency: Y&R Propaganda / São Paulo
Client: Tam Airlines
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Hair Lips
Agency: Leo Burnett Italy / Milan
Client: Procter & Gamble
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Clock
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Slide
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Finger Statistics
Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client: Finger Magazine
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Condominium
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Golf
Title:
R32 Ball
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Newspaper Burrito
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
P&G / Pepto-Bismol
Title:
Stock Index
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Show Friends
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
GSK
Title:
Menstrual Robot
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Wallace in Alexander McQueen & Gromit in Paul Smith
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Reckitt Benckiser/Old English
Title:
Table
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
FHM Singapore
Title:
Brain
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
'Mr.White'
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
'Mr.Blue'
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
'Mr.Brown'
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
E.U.T Marketing
Title:
'Street'
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Sony Australia
Title:
Maps
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
MTV
Title:
Old Porn
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Inlinguage School of Language
Title:
Rapid English Program
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Stihl
Title:
Hard Stuff
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Survival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Perfetti Van Melle
Title:
Sour Marbels
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
NAM NGAI HONG Plastic Houseware Manufacturer
Title:
Doretos / Orio / Locker
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
CNA
Title:
Tippex - Made a Mistake?
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
BAYER - ALKA SELTZER
Title:
DISSOLVE YOUR PROBLEMS
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Sonntags Zeitung
Title:
The Insight Story
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Toys
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Augsburger Allgemeine Zeitung
Title:
Global news is first local news
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Vultures
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Mannequins
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
ESPN Couches
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz Switzerland
Title:
Palindrome
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Latin Stock (image bank)
Title:
Great photos
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
GSK
Title:
Panadol - Milkman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
123fleurs.com
Title:
Airplanes
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Sony Australia
Title:
Exploding Note
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
MERCEDES BENZ smart
Title:
HOMAGE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
DirecTV
Title:
Batman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
PT. Digital Asia Utama
Title:
Photoshop Sweded
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Tesco Lotus
Title:
Fish in the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
MATTEL CHILE
Title:
iuraGt
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET - KAFKA
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
AUDI
Title:
AUDI R8
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Tam Airlines
Title:
King Kong
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Hair Lips
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Kellogg Company Mexico
Title:
Clock
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Kellogg Company Mexico
Title:
Slide
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Finger Magazine
Title:
Finger Statistics
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
