The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Shorter Commercial KillBill
Agency: LOWE PORTA / Santiago
Client: Tvn
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Shorter Commercial Rocky
Agency: LOWE PORTA / Santiago
Client: Tvn
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Beautiful
Agency: FoxP2 / Cape Town
Client: Isca Taps
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Plugs
Agency: BBDO / New York
Client: The Economist
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Dog
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Congratulations ICHIRO
Agency: HAKUHODO Inc. / Minato-ku
Client: Hakuhodo DY Media Partners
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Crossword
Agency: Marketforce Communications / Perth
Client: IKEA
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Passat Long Text
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Hibiscus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Violet
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Yellowbell
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Picnic
Agency: Y&R Dubai / DUBAI
Client: LG Viewty Smart
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Federer Win Ad
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Drive Directions
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Pets
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Colors of India
Agency: Taproot India / mumbai
Client: Transasia papers
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
HP Versus
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client: Hewlett-Packard
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Barcode
Agency: Heye Group GmbH / Unterhaching
Client: McDonald's Germany
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
I-Phone
Agency: Marcel Paris / paris
Client: France 24
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd.
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Never stop
Agency: Bates 141 Mumbai / Mumbai
Client: Steadtler
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Skin
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
DHL From to-America
Agency: Ogilvy Beijing / Beijing
Client: DHL
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Shorter Commercial Padrino
Agency: LOWE PORTA / Santiago
Client: Tvn
Category: Magazine / Full Page or Spread - Single
Points: 5.0
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Man
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Map
Agency: The Red Brick Road / London
Client: Take the Family
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd.
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Yes / No
Agency: JWT London / London
Client: Kimberly-Clark
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Evolution
Agency: Goodby Silverstein & Partners / San Francisco
Client: NBA
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hopscotch
Agency: LKM / charlotte
Client: North Carolina Tourism
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Blind Spot
Agency: RP& / Santa Monica
Client: Acura
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Tvn
Title:
Shorter Commercial KillBill
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Tvn
Title:
Shorter Commercial Rocky
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Isca Taps
Title:
Beautiful
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Plugs
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
PT.Unilever Indonesia, Tbk
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Hakuhodo DY Media Partners
Title:
Congratulations ICHIRO
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Crossword
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Passat Long Text
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Hibiscus
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Violet
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Yellowbell
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
LG Viewty Smart
Title:
Picnic
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Federer Win Ad
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Drive Directions
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
SonntagsZeitung
Title:
The insight story
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Suncorp Bank
Title:
Kids Banking
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
PT.Unilever Indonesia, Tbk
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Transasia papers
Title:
Colors of India
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Hewlett-Packard
Title:
HP Versus
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
McDonald's Germany
Title:
Barcode
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
France 24
Title:
I-Phone
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Penguin Books Ltd.
Title:
'Your own world: London/Tokyo/Paris
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nirma Limited
Title:
power of salt
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Steadtler
Title:
Never stop
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
C N A Stores
Title:
Famous People
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Kimberly Clark
Title:
Skin
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Splatter
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
DHL
Title:
DHL From to-America
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Tvn
Title:
Shorter Commercial Padrino
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Original Spare Parts
Title:
King Arthur
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Man
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Billy-Goat
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Take the Family
Title:
Map
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Lapkin
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Kimberly-Clark
Title:
Yes / No
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
NBA
Title:
Evolution
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Acura
Title:
Blind Spot
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
