The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
The Sunday Times Rich List-Dragons Den
Agency: CHI & Partners / London
Client: News International
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Roof Space
Agency: SHEDcsc / Perth
Client: ATTIX
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
I just called
Agency: THEY / Amsterdam
Client: Vodafone
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
No Mess Campaign
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Magazine / Full Page or Spread - Single
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Melon
Agency: DDB / Hong Kong
Client: Clorox
Category: Magazine / Full Page or Spread - Single
Points: 5.0
BMW Rear View Camera Cover
Agency: Ireland/Davenport / Johannesburg
Client: BMW
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite
Category: Magazine / Full Page or Spread - Single
Points: 5.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Magazine / Full Page or Spread - Single
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Glad Cling Wrap
Agency: DDB / Hong Kong
Client: Clorox
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Castrol BP Petco
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Campaign with a view
Agency: Ogilvy Germany / Frankfurt
Client: Schoeffel Outdoor Clothing
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Miniatures
Agency: Giovanni Draft FCB / São Paulo
Client: Sharpie
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Why We Insure Women
Agency: Black River FC / Johannesburg
Client: 1st for Women Insurance
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
"Say What?!"
Agency: TBWASingapore / Singapore
Client: APA Publications GmbH & Co. Verlag KG
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Expedia
Title:
Mum Dad IOU
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
News International
Title:
The Sunday Times Rich List-Dragons Den
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ATTIX
Title:
Roof Space
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Vodafone
Title:
I just called
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Expedia
Title:
All You Can
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
PT. Unilever Indonesia
Title:
No Mess Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Independent Newspapers
Title:
Selfies
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BMW
Title:
BMW Rear View Camera Cover
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sony Computer Entertainment
Title:
Mouse and cheese
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Clorox
Title:
Glad Cling Wrap
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Castrol BP Petco
Title:
Castrol
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MECCANO
Title:
BUILD IT
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Miniatures
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
1st for Women Insurance
Title:
Why We Insure Women
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
APA Publications GmbH & Co. Verlag KG
Title:
"Say What?!"
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
STIHL
Title:
Airplanes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
