The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Newspaper
Agency: AlmapBBDO / Sao Paulo
Client: Man Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Fear Made Fun - Snake
Agency: Rethink / Vancouver
Client: Playland
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Renault rear-view mirror Offroad
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Soccer
Agency: Lapiz / Chicago
Client: P&G
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Elephants
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Car
Agency: Ogilvy and Mather / Chicago
Client: Kimberly Clark
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
THE LIGHTEST AD EVER
Agency: Talent / Sao Paulo
Client: Alpargatas
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Fear Made Fun - Dentist, Snake, Torture
Agency: Rethink / Vancouver
Client: Playland
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Class
Agency: Prolam Y&R / Santiago
Client: Unicef
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Thoughts
Agency: DDB / New York
Client: NY Lottery
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Thin Men
Agency: Publicis / Brussels
Client: Stihl
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Wizard VS Witch
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Samurai
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Nascar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Bike
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Horse float
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Doe & Sea-lion
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Elephant & Swan
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Giraffe & Penguin
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Wrestler Bear
Agency: JWT / Shanghai
Client: Wrestler Bear
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Meat
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Green Onion
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Webtropolis
Agency: Y&R South Africa / Cape Town
Client: Land Rover
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Jigglevision
Agency: CP+B
Client: JELLO
Category: Magazine / Full Page or Spread - Single
Points: 5.0
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Right The Wrong
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Playland
Title:
Fear Made Fun - Snake
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Renault Suisse
Title:
Renault rear-view mirror Offroad
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: N
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: R
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Soccer
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Kimberly Clark
Title:
Car
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Alpargatas
Title:
THE LIGHTEST AD EVER
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Playland
Title:
Fear Made Fun - Dentist, Snake, Torture
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
National Geographic
Title:
Reality vs Fiction
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Thoughts
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Stihl
Title:
Thin Men
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newell Rubbermaid
Title:
Wizard VS Witch
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Samurai
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Nascar
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Bike
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Horse float
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Doe & Sea-lion
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Elephant & Swan
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Giraffe & Penguin
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Wrestler Bear
Title:
Wrestler Bear
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Meat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Salmon
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Green Onion
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Hands: Jimi Hendrix
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Webtropolis
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
JELLO
Title:
Jigglevision
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Germany
Title:
McD Fries Hands
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Newell Rubbermaid
Title:
Right The Wrong
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Trailers
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
