The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dickies 'Raincoat'
Agency: Joe Public South Africa / Rivonia
Client: Dickies
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
head / ceiling
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Messy Wine
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Messy Ketchup
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Che
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
THE SUN REVOLVES
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Classified One
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage)
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Classified Three
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage)
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Sanath
Agency: Arnold Worldwide / Boston
Client: ESPN
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Arrow
Agency: DeVito/Verdi / New York
Client: Legal Sea Foods
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Beatle
Agency: BBDO / Bangkok
Client: Soken MP3
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Tonka Toys - Open Cut Sandpit
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Hasbro
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd.
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Artois
Agency: LOWE / London
Client: InBev
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd.
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Ricky
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica
Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Points: 5.0
Manson
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica
Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Points: 5.0
SOS
Agency: Ogilvy Singapore/RedCard / Singapore
Client: GlaxoSmithKline
Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Points: 5.0
Comparisons
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 5.0
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Paperwork
Agency: Hill Holliday / Boston
Client: Liberty Mutual
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Facelift
Agency: Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg
Client: Procter & Gamble
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Womenswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Graveyard
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Photocopy
Agency: publicis brasil / Sao Paulo
Client: Puma
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Shot Glass
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
The One With the Deer On It
Agency: davidandgoliath / El Segundo
Client: Cazadores
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Fly
Agency: Jung von Matt AG / Hamburg
Client: Robert Bosch GmbH
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
TANK
Agency: BBDO INDONESIA / JAKARTA
Client: PT BAYER INDONESIA
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Mini Oreo "Creamer"
Agency: DRAFTFCB / New York
Client: Kraft
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Hitler vs. Chaplin
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Hut Weber
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Fat Bear
Agency: BBDO Canada / Toronto
Client: Chrysler Canada Inc.
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Client:
Dickies
Title:
Dickies 'Raincoat'
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
head / ceiling
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble / Tide
Title:
Messy Wine
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble / Tide
Title:
Messy Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Che
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Hitler
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
THE SUN REVOLVES
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
PODS (Portable On Demand Storage)
Title:
Classified One
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
PODS (Portable On Demand Storage)
Title:
Classified Three
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Sanath
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Legal Sea Foods
Title:
Arrow
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FHM
Title:
Family Health
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Soken MP3
Title:
Beatle
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Hasbro
Title:
Tonka Toys - Open Cut Sandpit
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Thank you, Ignorance
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
adidas
Title:
adidas Olympic Launch
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
PST Travel Services
Title:
Forget About Work
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Johnson & Johnson / Listerine Pocket Paks
Title:
Speech Bubbles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Smith Micro Software
Title:
The Chronological Series
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mail & Guardian
Title:
Real News
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Read Better Faster
Title:
Speed Reading
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MTV Latinoamerica
Title:
Ricky
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MTV Latinoamerica
Title:
Manson
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
GlaxoSmithKline
Title:
SOS
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
MTV Latinoamerica
Title:
Comparisons
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Liberty Mutual
Title:
Paperwork
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
ACP Magazine
Title:
"Risks"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Facelift
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols Wonderful Life
Title:
Womenswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO Video
Title:
Graveyard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Puma
Title:
Photocopy
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO Video
Title:
Shot Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Cazadores
Title:
The One With the Deer On It
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Robert Bosch GmbH
Title:
Fly
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
PT BAYER INDONESIA
Title:
TANK
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Kraft
Title:
Mini Oreo "Creamer"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Hut Weber
Title:
Hitler vs. Chaplin
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Chrysler Canada Inc.
Title:
Fat Bear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
