The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Mobile
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Bronze Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Utility
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Utility / E-Commerce
Points: 10.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Use of Technology / Physical Product & Mobile Integration
Points: 10.0
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond
Category: Mobile-First Video / Over 15 Seconds
Points: 10.0