The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada
Category: Consumer - Applications & Sites / Branded Games
Points: 10.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Applications & Sites / Durable Goods
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 10.0
Sizzl
Agency: 360i / New York
Client: Oscar Mayer
Category: Consumer - Applications & Sites / Social Networks / Community
Points: 10.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 10.0
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 10.0
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics
Category: CSR - Applications & Sites / Applications & Sites
Points: 10.0
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT
Category: CSR - Use of Technology / Use of Technology
Points: 10.0
LISNR
Agency: R/GA / New York + LISNR / Cincinnati
Client: LISNR
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 10.0
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
KT
Title:
KT Life Saving TV
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Bronze Pencil
Points:
10.0