The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Websites
Points: 10.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne
Client: AAMI
Category: Applications
Points: 10.0
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio
Category: Utility
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile Advertising
Points: 10.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Mobile Advertising
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Use of Technology
Points: 10.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police
Category: Use of Technology
Points: 10.0
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio
Category: Use of Technology
Points: 10.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom
Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA
Category: Innovation in Mobile
Points: 10.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Innovation in Mobile
Points: 10.0
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam
Category: Innovation in Mobile
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile-First Video
Points: 10.0
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA
Category: Websites
Points: 10.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Applications
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Thai Dog House
Title:
Immortal Adoption
Category:
Utility
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Utility
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0