The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 50.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Consumer - Branded Podcast / Branded Podcast
Points: 25.0
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C
Category: Craft - Music / Sound / Music / Sound
Points: 25.0
Travel Before It's Not Fun Anymore
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 25.0
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 25.0
HUNT the TRUTH Podcast
Agency: Ayzenberg / Pasadena
Client: Xbox / 343 Industries
Category: Consumer - Branded Podcast / Branded Podcast
Points: 15.0
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 15.0
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo
Category: Consumer - Advertising - Single / Advertising - Single
Points: 15.0
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Sexy Times
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 15.0
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 10.0
Pandora Radio "Thumb Moments"
Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles
Client: Pandora
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 10.0
Crime Night
Agency: BBDO Belgium / Brussels
Client: SBS Belgium
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 10.0
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights
Category: Craft - Music / Sound / Music / Sound
Points: 10.0
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade
Category: Consumer - Advertising - Single / Advertising - Single
Points: 10.0
Beach Party
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 5.0
Donated Voices
Agency: MullenLowe Singapore / singapore
Client: The National University Centre For Organ Transplantation
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Procrastination
Agency: Impact BBDO / Dubai
Client: BHV
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Wonderful Hold Music
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 5.0
Slurpee Sound Cups
Agency: Leo Burnett / Melbourne + Gusto Music / Melbourne + The Promotions Factory / Sydney
Client: 7-Eleven
Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 5.0
Orchestra
Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client: Suntory Holdings / All Free (Non-Alcoholic Beer)
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Reborn Heartbeat Radio
Agency: Duval Guillaume / Antwerpen + Raygun / Brussel
Client: Reborn-To-Be-Alive
Category: Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Points: 5.0
Doctor
Agency: M&C Saatchi / Geneva
Client: EPER
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Kimmy Schmidt
Agency: Ogilvy&Mather / Paris + Entreprise / Paris
Client: Netflix
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
Procrastination
Agency: Impact BBDO / Dubai
Client: BHV
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
Lucozade Energy Drink - Team Building
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
George Washington
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
MashUp: The Birth of Modern Culture - Stolen Radio
Agency: One Twenty Three West / Vancouver
Client: Vancouver Art Gallery
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
Cable Effects
Agency: Grey / New York
Client: DirecTV
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
No Escape
Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client: The Lonely Road Foundation
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Pedigree Give a Dog a Job
Agency: AMV BBDO / London
Client: MARS Petcare
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
Dove - Self Conscious
Agency: Ogilvy & Mather / London + Gramercy Park Studios / London
Client: Unilever
Category: CSR - Public Awareness - Campaign / Public Awareness - Campaign
Points: 5.0
Ultimate Death Scene
Agency: The Works / Sydney + Southern Cross Austereo / Sydney
Client: Sea Shepherd
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Bluegrass
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew
Category: Consumer - Advertising - Single / Advertising - Single
Points: 5.0
Rom Com
Agency: J. Walter Thompson Canada / Toronto
Client: Canadian Film Fest
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Mummy Buy Me a Teddy Bear
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Little Baby Bonnet
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation
Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Points: 5.0
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 5.0
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Best of Discipline Pencil
Points:
50.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Branded Podcast / Branded Podcast
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Cell C
Title:
Igugu
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Flight Centre, Student Flights
Title:
Travel Before It's Not Fun Anymore
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Xbox / 343 Industries
Title:
HUNT the TRUTH Podcast
Category:
Consumer - Branded Podcast / Branded Podcast
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Farmatodo
Title:
Abraham Lincoln
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Popclik
Title:
Conference Room
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Tiger Brands
Title:
Sexy Times
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
Amnesty International The Netherlands
Title:
My Last Day
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Pandora
Title:
Pandora Radio "Thumb Moments"
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
SBS Belgium
Title:
Crime Night
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Flight Centre, Student Flights
Title:
Beer Fest
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Lucozade
Title:
Lucozade Energy Drink - Night Before the Project
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Flight Centre, Student Flights
Title:
Beach Party
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The National University Centre For Organ Transplantation
Title:
Donated Voices
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
BHV
Title:
Procrastination
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Myer
Title:
Wonderful Hold Music
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Merit Award
Points:
5.0
Client:
7-Eleven
Title:
Slurpee Sound Cups
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Suntory Holdings / All Free (Non-Alcoholic Beer)
Title:
Orchestra
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Reborn-To-Be-Alive
Title:
Reborn Heartbeat Radio
Category:
Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
EPER
Title:
Doctor
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Netflix
Title:
Kimmy Schmidt
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Popclik
Title:
Conference Room
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
BHV
Title:
Procrastination
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Lucozade
Title:
Lucozade Energy Drink - Team Building
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Farmatodo
Title:
George Washington
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Vancouver Art Gallery
Title:
MashUp: The Birth of Modern Culture - Stolen Radio
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
DirecTV
Title:
Cable Effects
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Lonely Road Foundation
Title:
No Escape
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
MARS Petcare
Title:
Pedigree Give a Dog a Job
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove - Self Conscious
Category:
CSR - Public Awareness - Campaign / Public Awareness - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Sea Shepherd
Title:
Ultimate Death Scene
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew
Title:
Bluegrass
Category:
Consumer - Advertising - Single / Advertising - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Life Foundation
Title:
Mummy Buy Me a Teddy Bear
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Life Foundation
Title:
Little Baby Bonnet
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Award:
2016 Radio Merit Award
Points:
5.0