The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Mobile / Utility
Points: 50.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods
Category: Innovation - Mobile / Mobile
Points: 25.0
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey
Category: Craft - Interface Design / Interface Design
Points: 25.0
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc
Category: Consumer - Mobile / Utility
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Non-Profit - Cross-Channel / Cross-Channel
Points: 25.0
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher
Category: CSR - Web / Web
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Mobile / Utility
Points: 25.0
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care
Category: Consumer - Mobile / User Experience
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Innovation - Mobile / Mobile
Points: 15.0
Hello Pizza
Agency: Fcb Brasil / São Paulo
Client: CNA
Category: Consumer - Cross-Channel / Utility
Points: 15.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Cross-Channel / User Experience
Points: 15.0
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport
Category: Consumer - Web / User Experience
Points: 15.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: IF Insurance
Category: CSR - Mobile / Mobile
Points: 15.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Consumer - Web / User Experience
Points: 15.0
Google Shopping Insights
Agency: Grow / Norfolk
Client: Google
Category: Consumer - Web / Utility
Points: 15.0
Because Recollection
Agency: 84. / Paris
Client: Because Music
Category: Consumer - Web / User Experience
Points: 10.0
FocusMotion
Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles
Client: FocusMotion
Category: Innovation - Mobile / Mobile
Points: 10.0
Google Shopping Insights
Agency: Grow / Norfolk
Client: Google
Category: Craft - Data Visualization / Data Visualization
Points: 10.0
RE:Shakespeare
Agency: Cheil Worldwide, / London + UNIT9 / London
Client: Samsung Electronics & The Royal Shakespeare Company
Category: Consumer - Mobile / Utility
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank
Category: Consumer - Cross-Channel / Utility
Points: 10.0
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa
Category: Consumer - Mobile / Utility
Points: 10.0
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland
Category: Non-Profit - Web / Web
Points: 5.0
Primer
Agency: Google / New York
Client: Google
Category: Craft - Interface Design / Interface Design
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank
Category: Innovation - Mobile / Mobile
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Innovation - Mobile / Mobile
Points: 5.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children
Category: Non-Profit - Mobile / Mobile
Points: 5.0
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance
Category: Innovation - Web / Web
Points: 5.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music
Category: Innovation - Web / Web
Points: 5.0
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group
Category: Non-Profit - Mobile / Mobile
Points: 5.0
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science
Category: Non-Profit - Mobile / Mobile
Points: 5.0
LISNR
Agency: R/GA / New York + LISNR / New York
Client: LISNR
Category: Innovation - Mobile / Mobile
Points: 5.0
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics
Category: Innovation - Mobile / Mobile
Points: 5.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Innovation - Mobile / Mobile
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Craft - Information Architecture / Information Architecture
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America
Category: Craft - Information Architecture / Information Architecture
Points: 5.0
Prototyping System for Regional Economy and Society Bigdata Visualization System
Agency: Cabinet Secretariat, Japan / Tokyo + TEIKOKU DATABANK, LTD. / Tokyo + takram design enginnering / Tokyo
Client: The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Category: Craft - Data Visualization / Data Visualization
Points: 5.0
Beagle - a tool for creating better proposals
Agency: Spring/Summer / Copenhagen
Client: Podio
Category: Craft - Interface Design / Interface Design
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Craft - Interface Design / Interface Design
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America
Category: Craft - Interface Design / Interface Design
Points: 5.0
Krispy Kreme - E-Commerce Store
Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney
Client: Krispy Kreme
Category: Craft - Interface Design / Interface Design
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki
Category: Craft - Interface Design / Interface Design
Points: 5.0
Spotify - Year in Music 2015
Agency: Stinkdigital / New York
Client: Spotify
Category: Craft - Interface Design / Interface Design
Points: 5.0
ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting
Category: Craft - Interface Design / Interface Design
Points: 5.0
SPEED CHESS
Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client: Team Speed Chess
Category: Craft - Interface Design / Interface Design
Points: 5.0
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel
Category: Craft - Interface Design / Interface Design
Points: 5.0
Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines
Category: Consumer - Web / Utility
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Mobile / User Experience
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford
Category: Consumer - Web / Utility
Points: 5.0
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel
Category: Consumer - Web / Utility
Points: 5.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Cross-Channel / Cross-Channel
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Usher
Title:
Don't Look Away
Category:
CSR - Web / Web
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Eurosport
Title:
The New Eurosport Player
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
IF Insurance
Title:
The Slow Down GPS
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Google
Title:
Inside Abbey Road
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Google
Title:
Google Shopping Insights
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
FocusMotion
Title:
FocusMotion
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
Google
Title:
Google Shopping Insights
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
Samsung Electronics & The Royal Shakespeare Company
Title:
RE:Shakespeare
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Primer
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Stance
Title:
Shop With the Force
Category:
Innovation - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Legacy Recordings/Sony Music
Title:
Bob Dylan - Studio A Revisited
Category:
Innovation - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
LISNR
Title:
LISNR
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
One Million Metrics
Title:
Kinetic
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Innovation - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
The Small and Medium Enterprise Agency, Japan + Cabinet Secretariat, Japan
Title:
Prototyping System for Regional Economy and Society Bigdata Visualization System
Category:
Craft - Data Visualization / Data Visualization
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Podio
Title:
Beagle - a tool for creating better proposals
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Krispy Kreme
Title:
Krispy Kreme - E-Commerce Store
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify - Year in Music 2015
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Team Speed Chess
Title:
SPEED CHESS
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
