The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels
Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 50.0
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg
Category: Consumer - Websites / Branded Games
Points: 25.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy
Category: Consumer - Websites / Durable Goods
Points: 25.0
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance
Category: Consumer - Websites / E-Commerce
Points: 25.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Websites / Publications & Media
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Advertising / Advertising
Points: 25.0
The world addressed
Agency: what3words / London
Client: what3words
Category: Innovation - Websites / Websites
Points: 25.0
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper
Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 25.0
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels
Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 25.0
Act of Love
Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client: Sagami Rubber Industries
Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Points: 15.0
The A-Z of YouTube: Celebrating 10 Years
Agency: Hook / Ann Arbor
Client: YouTube
Category: Consumer - Websites / Branded Games
Points: 15.0
RelockLove
Agency: Marcel / Paris
Client: Orange
Category: Consumer - Websites / Services
Points: 15.0
Stabilo True Colours
Agency: Jung von Matt AG / Hamburg
Client: STABILO International
Category: Consumer - Websites / Services
Points: 15.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Websites / Social Networks / Community
Points: 15.0
Because Recollection
Agency: 84. / Paris
Client: Because Music
Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 15.0
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M
Category: Consumer - Advertising / Banners
Points: 15.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Advertising / Interactive Video
Points: 15.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa
Category: CSR - Advertising / Advertising
Points: 15.0
Bedstock
Agency: Anomaly / New York
Client: MyMusicRx
Category: Non-Profit - Websites / Websites
Points: 15.0
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Non-Profit - Advertising / Advertising
Points: 15.0
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Agency: BlueDigital / Beijing
Client: Baidu
Category: Innovation - Websites / Websites
Points: 15.0
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Entertainment
Category: Craft - Sound Design / Sound Design
Points: 15.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki
Category: Craft - Website Design / Website Design
Points: 15.0
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client: Nike China
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 10.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 10.0
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey
Category: Consumer - Websites / Durable Goods
Points: 10.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Websites / Publications & Media
Points: 10.0
MTV VMA
Agency: Jam3 / Toronto
Client: MTV
Category: Consumer - Websites / Publications & Media
Points: 10.0
The Cursor
Agency: Sid Lee / Montréal
Client: Reno-Depot
Category: Consumer - Advertising / Banners
Points: 10.0
Mortal Timeline
Agency: BBDO Russia Group / Moscow
Client: intouch Insurance
Category: Consumer - Advertising / Interactive Video
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Advertising / Interactive Video
Points: 10.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America
Category: CSR - Websites / Websites
Points: 10.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Advertising / Advertising
Points: 10.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels
Category: Non-Profit - Advertising / Advertising
Points: 10.0
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm
Category: Innovation - Advertising / Advertising
Points: 10.0
Netflix socks
Agency: Deeplocal / Pittsburgh
Client: Netflix
Category: Innovation - Advertising / Advertising
Points: 10.0
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin
Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 10.0
Sharks ReScored
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Craft - Sound Design / Sound Design
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Craft - Website Design / Website Design
Points: 10.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer - Websites / Automotive Products & Services
Points: 5.0
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo
Category: Consumer - Websites / Food & Drinks
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Websites / Food & Drinks
Points: 5.0
VBK Challenge : I (actually) read and agreed
Agency: FRED & FARID / PARIS
Client: Very Bad Kids by Carambar (Mondelez)
Category: Consumer - Websites / Food & Drinks
Points: 5.0
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica
Client: Under Armour
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 5.0
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 5.0
The Dots #AnytimeAnywhere
Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client: Butterfly Twists
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 5.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Consumer - Websites / Branded Games
Points: 5.0
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client: KFC
Category: Consumer - Websites / Corporate Website
Points: 5.0
Try on a Six
Agency: R/GA / New York
Client: Samsung
Category: Consumer - Websites / Durable Goods
Points: 5.0
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target
Category: Consumer - Websites / Durable Goods
Points: 5.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
what3words
Title:
The world addressed
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Sagami Rubber Industries
Title:
Act of Love
Category:
Consumer - Websites / Cosmetics, Toiletries & Personal Care
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
YouTube
Title:
The A-Z of YouTube: Celebrating 10 Years
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
STABILO International
Title:
Stabilo True Colours
Category:
Consumer - Websites / Services
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Baidu
Title:
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Legacy Recordings/Sony Music Entertainment
Title:
Bob Dylan - Studio A Revisited
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Nike China
Title:
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Reno-Depot
Title:
The Cursor
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
intouch Insurance
Title:
Mortal Timeline
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Netflix socks
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Kirin
Title:
Green Name
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Sharks ReScored
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / Food & Drinks
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / Food & Drinks
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Very Bad Kids by Carambar (Mondelez)
Title:
VBK Challenge : I (actually) read and agreed
Category:
Consumer - Websites / Food & Drinks
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Under Armour
Title:
Slay Your Next Giant
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Butterfly Twists
Title:
The Dots #AnytimeAnywhere
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Try on a Six
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Merit Award
Points:
5.0
