The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 50.0
Look Who's Driving
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Consumer - Online / Short Form Videos
Points: 25.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols
Category: Consumer - Online / Short Form Videos
Points: 25.0
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido
Category: Consumer - Online / Short Form Videos
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 25.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort
Category: Consumer - Music / Music Videos
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: CSR - Branded Online / Branded Online
Points: 25.0
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report
Category: Craft - Animation / Animation
Points: 25.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf
Category: Craft - Editing / Editing
Points: 25.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 25.0
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec
Category: Consumer - Broadcast & Film / Branded Documentary
Points: 15.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Online / Short Form Videos
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 15.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey
Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 15.0
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips
Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive
Category: Consumer - Other Branded Content / Custom Content
Points: 15.0
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville
Category: Consumer - Other Branded Content / Co-Promotions
Points: 15.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Other Branded Content / User Generated Content
Points: 15.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Other Branded Content / Live Events
Points: 15.0
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report
Category: Consumer - Music / Music Videos
Points: 15.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels
Category: CSR - Branded Online / Branded Online
Points: 15.0
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco
Category: CSR - Branded Online / Branded Online
Points: 15.0
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Other Branded Content / Other Branded Content
Points: 15.0
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client: Nike Basketball
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 15.0
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems
Category: Craft - Animation / Animation
Points: 15.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor
Category: Craft - Animation / Animation
Points: 15.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Gentlemen's Wager II
Agency: Anomaly / New York + RSA Productions / Los Angeles
Client: Johnnie Walker
Category: Craft - Cinematography / Cinematography
Points: 15.0
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client: Johnnie Walker - Diageo
Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor
Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel
Category: Consumer - Broadcast & Film / Branded Documentary
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2
Category: Consumer - Online / Short Form Videos
Points: 10.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online / Short Form Videos
Points: 10.0
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M
Category: Consumer - Online / Long Form Videos
Points: 10.0
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian
Category: Consumer - Online / Branded Documentary
Points: 10.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft
Category: Consumer - Online / Branded Documentary
Points: 10.0
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg
Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 10.0
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 10.0
Finding Donut
Agency: Pereira & O'Dell / San Francisco
Client: Skype
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 10.0
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Other Branded Content / Custom Content
Points: 10.0
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer - Other Branded Content / User Generated Content
Points: 10.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme
Category: Consumer - Other Branded Content / Live Events
Points: 10.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 10.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Volvo Trucks
Title:
Look Who's Driving
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Shiseido
Title:
High School Girl?
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Music / Music Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Johnsonville
Title:
Sausage Nonnas
Category:
Consumer - Other Branded Content / Co-Promotions
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Music / Music Videos
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Johnnie Walker
Title:
Gentlemen's Wager II
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Intel
Title:
All Work All Play
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
H&M
Title:
Becoming Beckham
Category:
Consumer - Online / Long Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Skype
Title:
Finding Donut
Category:
Consumer - Brand or Product Integration into Storyline / Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Smiles
Title:
Trip Book Smiles
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Other Branded Content / Live Events
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
