The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Custom Content
Points: 50.0
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Craft / Writing - Campaign
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Innovation in Radio
Points: 25.0
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Broadcast / Any Length - Campaign
Points: 25.0
Stranger's Voice
Agency: Rethink / Toronto
Client: Branch Out Neurological Foundation
Category: Experiential Radio
Points: 25.0
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client: EuroPride 2018
Category: Broadcast / Any Length - Single
Points: 25.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Custom Content
Points: 25.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Experiential Radio
Points: 15.0
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London
Client: National Counter Terrorism Police
Category: Online / Branded Podcast
Points: 15.0
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Craft / Writing - Campaign
Points: 15.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Experiential Radio
Points: 15.0
2minuteshowersongs
Agency: King James Group / Cape Town
Client: Sanlam
Category: Experiential Radio
Points: 15.0
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Campaign
Points: 15.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Innovation in Radio
Points: 15.0
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy
Category: Craft / Writing - Campaign
Points: 15.0
Climate Change
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 10.0
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 10.0
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek
Category: Broadcast / Any Length - Campaign
Points: 10.0
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Craft / Writing - Single
Points: 10.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Writing - Campaign
Points: 10.0
Uninterrupted
Agency: BBDO / Toronto
Client: Girl Talk HQ
Category: Craft / Writing - Single
Points: 10.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Craft / Use of Music - Single or Campaign
Points: 10.0
Disclaimer Campaign
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Broadcast / Any Length - Campaign
Points: 10.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Craft / Use of Music - Single or Campaign
Points: 10.0
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 10.0
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client: Fully Booked Philippines
Category: Broadcast / Any Length - Campaign
Points: 10.0
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 10.0
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers
Category: Custom Content
Points: 10.0
Words are all you need.
Agency: FCB / Cape Town
Client: Exclusive Books
Category: Craft / Writing - Campaign
Points: 2.0
Food Pioneers
Agency: Ogilvy UK / London
Client: Unilever
Category: Craft / Writing - Campaign
Points: 2.0
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client: Fully Booked Philippines
Category: Craft / Writing - Campaign
Points: 2.0
Broken Chip
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis
Category: Craft / Writing - Single
Points: 2.0
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Craft / Writing - Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Craft / Writing - Campaign
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Craft / Writing - Campaign
Points: 2.0
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway
Category: Innovation in Radio
Points: 2.0
Immersive Erotica
Agency: Global Media and Entertainment / London
Client: Harper Collins
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Innovation in Radio
Points: 2.0
Stranger's Voice
Agency: Rethink / Toronto
Client: Branch Out Neurological Foundation
Category: Innovation in Radio
Points: 2.0
The Voice of Change
Agency: Akestam Holst / Stockholm + Flickorna Larsson / Stockholm
Client: EuroPride 2018
Category: Innovation in Radio
Points: 2.0
Uninterrupted
Agency: BBDO / Toronto
Client: Girl Talk HQ
Category: Broadcast / Any Length - Single
Points: 2.0
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy
Category: Broadcast / Any Length - Campaign
Points: 2.0
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Single
Points: 2.0
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Single
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 2.0
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Single
Points: 2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Best of Discipline Pencil
Points:
50.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Craft / Writing - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Innovation in Radio
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Experiential Radio
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
EuroPride 2018
Title:
The Voice of Change
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Experiential Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Craft / Writing - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Experiential Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Sanlam
Title:
2minuteshowersongs
Category:
Experiential Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Craft / Writing - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Flight Centre
Title:
Climate Change
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Newsweek
Title:
Some News Need a Week
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Craft / Writing - Single
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Craft / Writing - Single
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Radio
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Disclaimer Campaign
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Cell C
Title:
iGugu
Category:
Craft / Use of Music - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Flight Centre
Title:
Knowledge
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Exclusive Books
Title:
Words are all you need.
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Unilever
Title:
Food Pioneers
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Heineken / Dos Equis
Title:
Broken Chip
Category:
Craft / Writing - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Harper Collins
Title:
Immersive Erotica
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Flight Centre
Title:
A.I.
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Branch Out Neurological Foundation
Title:
Stranger's Voice
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
EuroPride 2018
Title:
The Voice of Change
Category:
Innovation in Radio
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
