The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 50.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 25.0
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix
Category: Consumer - Branded Social Post / Branded Social Post
Points: 25.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 25.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 15.0
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 15.0
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 15.0
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 15.0
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Silent Ads
Agency: CP+B / Boulder + Biscuit / LA
Client: Hotels.com
Category: Consumer - Branded Social Post / Branded Social Post
Points: 10.0
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's
Category: Consumer - Branded Social Post / Branded Social Post
Points: 10.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Mayhem DIY
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
Emoji Ordering
Agency: CP+B / Boulder
Client: Domino's
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 10.0
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 10.0
#EndangeredEmoji
Agency: Wieden+Kennedy / London
Client: WWF
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
#nolikesforracism
Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client: Licra
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
Big Game Blunder
Agency: BBDO / New York
Client: Monster.com
Category: Consumer - Branded Social Post / Branded Social Post
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Nicebot
Agency: Deutsch / New York
Client: Champions Against Bullying
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
The #62MillionGirls Yearbook
Agency: Edelman / New York
Client: Girl Rising in support of Let Girls Learn
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Hemingway in 15 Seconds
Agency: Ogilvy & Mather / Chicago
Client: The Ernest Hemingway Foundation
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Live Vines
Agency: BBDO / New York
Client: Lowe's
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 5.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Targeted News Stories
Agency: BBDO / New York
Client: Priceline.com
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Mayhem Tweet-Off
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#CatchDrogon
Agency: 360i / New York
Client: HBO / Game of Thrones
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Instagram Your Fridge
Agency: Special / Auckland
Client: Smirnoff
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company
Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's
Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Netflix
Title:
Netflix or Study
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Gold Pencil
Points:
25.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
Doritos
Title:
Rainbows
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Silver Pencil
Points:
15.0
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Hotels.com
Title:
Silent Ads
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Domino's
Title:
Emoji Ordering
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Vodafone Romania
Title:
Sunday Grannies
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
WWF
Title:
#EndangeredEmoji
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Licra
Title:
#nolikesforracism
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Monster.com
Title:
Big Game Blunder
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Champions Against Bullying
Title:
Nicebot
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Girl Rising in support of Let Girls Learn
Title:
The #62MillionGirls Yearbook
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
The Ernest Hemingway Foundation
Title:
Hemingway in 15 Seconds
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Live Vines
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
MTV Staying Alive Foundation
Title:
MTV Sext Life
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Interlingua
Title:
Instaclass
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Allstate Insurance Company
Title:
Mayhem Tweet-Off
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
HBO / Game of Thrones
Title:
#CatchDrogon
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Smirnoff
Title:
Instagram Your Fridge
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
