The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The #62MillionGirls Yearbook
Agency: Edelman / New York
Client: Girl Rising in support of Let Girls Learn
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Hemingway in 15 Seconds
Agency: Ogilvy & Mather / Chicago
Client: The Ernest Hemingway Foundation
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Live Vines
Agency: BBDO / New York
Client: Lowe's
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
#EndangeredEmoji
Agency: Wieden+Kennedy / London
Client: WWF
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines
Category: Consumer - Web / Utility
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford
Category: Consumer - Web / Utility
Points: 5.0
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel
Category: Consumer - Web / Utility
Points: 5.0
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama
Category: Consumer - Web / User Experience
Points: 5.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Consumer - Web / User Experience
Points: 5.0
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki
Category: Consumer - Web / User Experience
Points: 5.0
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb
Category: Consumer - Web / User Experience
Points: 5.0
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel
Category: Consumer - Web / User Experience
Points: 5.0
Ta.co
Agency: Deutsch / Los Angeles
Client: Taco Bell
Category: Consumer - Web / User Experience
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Consumer - Mobile / Utility
Points: 5.0
ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting
Category: Consumer - Mobile / Utility
Points: 5.0
UBS Planet Art
Agency: Razorfish GmbH / Berlin
Client: UBS
Category: Consumer - Mobile / Utility
Points: 5.0
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder
Category: Consumer - Mobile / Utility
Points: 5.0
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford
Category: Consumer - Mobile / Utility
Points: 5.0
NatWest Apple Watch
Agency: SapientNitro / London
Client: NatWest
Category: Consumer - Mobile / Utility
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Mobile / User Experience
Points: 5.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Mobile / User Experience
Points: 5.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Mobile / User Experience
Points: 5.0
Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post
Category: Consumer - Mobile / User Experience
Points: 5.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods
Category: Consumer - Mobile / User Experience
Points: 5.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Mobile / User Experience
Points: 5.0
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa
Category: Consumer - Mobile / User Experience
Points: 5.0
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc
Category: Consumer - Mobile / User Experience
Points: 5.0
Primer
Agency: Google / New York
Client: Google
Category: Consumer - Mobile / User Experience
Points: 5.0
Spotify Discover Weekly
Agency: Spotify / New York
Client: Spotify
Category: Consumer - Cross-Channel / Utility
Points: 5.0
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies
Category: Consumer - Cross-Channel / Utility
Points: 5.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB
Category: Consumer - Cross-Channel / User Experience
Points: 5.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America
Category: CSR - Web / Web
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: CSR - Mobile / Mobile
Points: 5.0
Samsung KalimaLock
Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai
Client: Samsung Gulf Electronics
Category: CSR - Mobile / Mobile
Points: 5.0
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Web / Web
Points: 5.0
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation
Category: Non-Profit - Web / Web
Points: 5.0
Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Non-Profit - Web / Web
Points: 5.0
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland
Category: Non-Profit - Web / Web
Points: 5.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children
Category: Non-Profit - Mobile / Mobile
Points: 5.0
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group
Category: Non-Profit - Mobile / Mobile
Points: 5.0
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science
Category: Non-Profit - Mobile / Mobile
Points: 5.0
Client:
Girl Rising in support of Let Girls Learn
Title:
The #62MillionGirls Yearbook
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
The Ernest Hemingway Foundation
Title:
Hemingway in 15 Seconds
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Live Vines
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
WWF
Title:
#EndangeredEmoji
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty Hack in Black
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Interlingua
Title:
Instaclass
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Toyota Motor Sales
Title:
Rav4 You
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
UBS
Title:
UBS Planet Art
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
NatWest
Title:
NatWest Apple Watch
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Nestle Japan / Japan Post
Title:
Kit Mail Hologram
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Primer
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Discover Weekly
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Kinduct Technologies
Title:
Kinduct
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
ASB
Title:
Clever Kash
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Samsung Gulf Electronics
Title:
Samsung KalimaLock
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Award:
2016 UX / UI Merit Award
Points:
5.0
