The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 10.0
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client: General Mills
Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 10.0
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
PR%F Identity
Agency: WAX / Calgary
Client: Proof Cocktails & Curiosities
Category: Consumer - Brand Identity / Series
Points: 10.0
A2C
Agency: lg2boutique / Montreal + lg2fabrique / Montreal
Client: A2C
Category: Consumer - Brand Identity / Logo
Points: 10.0
A2C
Agency: lg2boutique / Montreal + lg2fabrique / Montreal
Client: A2C
Category: Consumer - Brand Identity / Rebranding
Points: 10.0
Budweiser Redesign
Agency: Jones Knowles Ritchie / New York City
Client: Budweiser
Category: Consumer - Brand Identity / Rebranding
Points: 10.0
Narcos - Cokenomics
Agency: Mistress / Los Angeles
Client: Netflix - Narcos
Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Points: 10.0
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts
Category: Consumer - Publication Design / Book Layout Design
Points: 10.0
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East
Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 10.0
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe
Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 10.0
Our Family Knows Glasses
Agency: Design Army / Washington, DC
Client: Georgetown Optician
Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Points: 10.0
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung
Category: CSR - Data Visualization / Data Visualization
Points: 10.0
Musashino Art University 2016
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Musashino Art University
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 10.0
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji
Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 10.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 10.0
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo
Category: Innovation - Publication Design / Publication Design
Points: 10.0
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 10.0
Paper Ripple
Agency: MARU / TOKYO
Client: MARU
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 10.0
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Disappearing Animals
Agency: Grabarz & Partner / Hamburg
Client: Robin Wood
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
Star Wars Modern
Agency: Mattson Creative / Irvine
Client: Lucasfilm
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 10.0
The Letter
Agency: HEIMAT / Berlin
Client: OTTO
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 10.0
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client: Nike China
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 10.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 10.0
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey
Category: Consumer - Websites / Durable Goods
Points: 10.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Websites / Publications & Media
Points: 10.0
MTV VMA
Agency: Jam3 / Toronto
Client: MTV
Category: Consumer - Websites / Publications & Media
Points: 10.0
The Cursor
Agency: Sid Lee / Montréal
Client: Reno-Depot
Category: Consumer - Advertising / Banners
Points: 10.0
Mortal Timeline
Agency: BBDO Russia Group / Moscow
Client: intouch Insurance
Category: Consumer - Advertising / Interactive Video
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Advertising / Interactive Video
Points: 10.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America
Category: CSR - Websites / Websites
Points: 10.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Advertising / Advertising
Points: 10.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels
Category: Non-Profit - Advertising / Advertising
Points: 10.0
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm
Category: Innovation - Advertising / Advertising
Points: 10.0
Netflix socks
Agency: Deeplocal / Pittsburgh
Client: Netflix
Category: Innovation - Advertising / Advertising
Points: 10.0
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin
Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 10.0
Sharks ReScored
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Craft - Sound Design / Sound Design
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics
Category: Craft - Website Design / Website Design
Points: 10.0
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client: Johnnie Walker - Diageo
Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor
Category: Consumer - Broadcast & Film / Branded Film
Points: 10.0
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel
Category: Consumer - Broadcast & Film / Branded Documentary
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2
Category: Consumer - Online / Short Form Videos
Points: 10.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online / Short Form Videos
Points: 10.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Proof Cocktails & Curiosities
Title:
PR%F Identity
Category:
Consumer - Brand Identity / Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
A2C
Title:
A2C
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
A2C
Title:
A2C
Category:
Consumer - Brand Identity / Rebranding
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Budweiser
Title:
Budweiser Redesign
Category:
Consumer - Brand Identity / Rebranding
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Netflix - Narcos
Title:
Narcos - Cokenomics
Category:
Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Wayward Arts
Title:
Words of Protest
Category:
Consumer - Publication Design / Book Layout Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
BMW Group Middle East
Title:
BMW xWalk
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Adobe
Title:
Dream On
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Georgetown Optician
Title:
Our Family Knows Glasses
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Last Wish
Category:
CSR - Data Visualization / Data Visualization
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Musashino Art University
Title:
Musashino Art University 2016
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Hachioji
Title:
TAKAO 599 MUSEUM
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Thalys
Title:
Sounds of the City
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
MARU
Title:
Paper Ripple
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Pizza Hut
Title:
Blockbuster Box
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Robin Wood
Title:
Disappearing Animals
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Lucasfilm
Title:
Star Wars Modern
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Nike China
Title:
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Reno-Depot
Title:
The Cursor
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
intouch Insurance
Title:
Mortal Timeline
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Netflix socks
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Kirin
Title:
Green Name
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Sharks ReScored
Category:
Craft - Sound Design / Sound Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Broadcast & Film / Branded Film
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Intel
Title:
All Work All Play
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
