The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Best of Out of Home
Points: 90.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Craft / Printing & Production
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish
Category: Experiential & Installations / Experiential & Immersive
Points: 45.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Craft / Art Direction
Points: 45.0
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei
Category: Craft / Illustration
Points: 45.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Craft / Art Direction
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 45.0
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona
Category: Apparel
Points: 45.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Experiential & Installations / Brand Installations
Points: 45.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Billboards & Transit / Series
Points: 45.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Billboards & Transit / Series
Points: 21.0
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Homes of the Whopper
Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles
Client: Burger King
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.0
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Experiential & Installations / Brand Installations
Points: 21.0
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Apparel
Points: 21.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard
Category: Experiential & Installations / Brand Installations
Points: 21.0
Cold Tracker
Agency: Promise / Johannesburg + Thinking Cap Productions / Johannesburg + Informed Decisions / Johannesburg
Client: AB InBev
Category: Craft / Use of Technology
Points: 9.0
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá
Category: Experiential & Installations / Experiential & Immersive
Points: 9.0
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei
Category: Craft / Art Direction
Points: 9.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Craft / Photography
Points: 9.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Billboards & Transit / Series
Points: 9.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
If you're outdoors you need to protect yourself.
Agency: McCann / Lima
Client: League Against Cancer Peru
Category: Billboards & Transit / Single
Points: 9.0
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client: The Lebanese Army
Category: Apparel
Points: 9.0
The Black Plaque Project
Agency: Havas / London + Havas Media Group / London
Client: Nubian Jak Community Trust
Category: Experiential & Installations / Brand Installations
Points: 9.0
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá
Category: Experiential & Installations / Brand Installations
Points: 9.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Illustration
Points: 3.0
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas
Category: P.O.P. & In-Store / Series
Points: 3.0
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Billboards & Transit / Single
Points: 3.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Billboards & Transit / Series
Points: 3.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Craft / Use of Technology
Points: 3.0
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada
Category: Craft / Art Direction
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo
Client: B.LEAGUE(Japan Professional Basketball League)
Category: Craft / Illustration
Points: 3.0
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc.
Category: Billboards & Transit / Series
Points: 3.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Printing & Production
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Illustration
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Craft / Art Direction
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Rexona
Title:
Pitvertising
Category:
Apparel
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Reddit
Title:
Up The Vote
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Gold Pencil
Points:
45.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev
Title:
Cold Tracker
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Homes of the Whopper
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Apparel
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev
Title:
Cold Tracker
Category:
Craft / Use of Technology
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Sushi Sei
Title:
Flavour Of Home
Category:
Craft / Art Direction
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Apparel
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Alpargatas
Title:
True Fashion
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Rexona
Title:
Pitvertising
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Reddit
Title:
Up The Vote
Category:
Craft / Use of Technology
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
McDonald's Canada
Title:
Moving Day
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
B.LEAGUE(Japan Professional Basketball League)
Title:
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
