The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Billboards & Transit / Single
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Craft / Use of Technology
Points: 3.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Billboards & Transit / Series
Points: 3.0
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas
Category: P.O.P. & In-Store / Series
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Craft / Illustration
Points: 3.0
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada
Category: Craft / Art Direction
Points: 3.0
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney
Client: Rexona
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo
Client: B.LEAGUE(Japan Professional Basketball League)
Category: Craft / Illustration
Points: 3.0
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc.
Category: Billboards & Transit / Series
Points: 3.0
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter
Category: Craft / Art Direction
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Billboards & Transit / Series
Points: 3.0
Bullying A Billionaire
Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client: Non-Passive Aggressive Timberwolves Fans
Category: Craft / Art Direction
Points: 3.0
Character
Agency: LG2 / Toronto
Client: Atkin Guitars
Category: P.O.P. & In-Store / Single
Points: 3.0
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami
Client: BURGER KING
Category: Experiential & Installations / Brand Installations
Points: 3.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client: Pepsico
Category: Craft / Illustration
Points: 3.0
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.0
Emoji Installation
Agency: Leo Burnett / Toronto + MOCA / Toronto
Client: MOCA
Category: Experiential & Installations / Brand Installations
Points: 3.0
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film
Category: Billboards & Transit / Series
Points: 3.0
Forever Lasting Moments
Agency: Havas Germany / Duesseldorf
Client: Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Category: Billboards & Transit / Series
Points: 3.0
Guitarists Get It
Agency: LG2 / Toronto
Client: Atkin Guitars
Category: P.O.P. & In-Store / Series
Points: 3.0
Handmade
Agency: LG2 / Toronto
Client: Atkin Guitars
Category: P.O.P. & In-Store / Single
Points: 3.0
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client: Heineken 0.0
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Joy Sticks
Agency: Cheil / Hong Kong
Client: Chupa Chups
Category: P.O.P. & In-Store / Series
Points: 3.0
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger
Category: Experiential & Installations / Brand Installations
Points: 3.0
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM
Client: Kiss FM
Category: Craft / Illustration
Points: 3.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Experiential & Installations / Experiential & Immersive
Points: 3.0
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada
Category: P.O.P. & In-Store / Series
Points: 3.0
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER
Category: Craft / Art Direction
Points: 3.0
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum
Category: Craft / Art Direction
Points: 3.0
Recycle the noise silence the city
Agency: BETC / Paris + L’ensemble + Make me pulse
Client: Peugeot
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 3.0
Reese's Halloween Door
Agency: The Hershey Company + dentsumcgarrybowen / New York
Client: Reese's
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Reflections
Agency: DDB Aotearoa New Zealand / Auckland + McDonald's New Zealand / Auckland + The Collective Force / Auckland + oOH! / Auckland
Client: McDonald's New Zealand
Category: Billboards & Transit / Series
Points: 3.0
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Category: Craft / Photography
Points: 3.0
South Park at Denver Broncos
Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles
Client: Comedy Central
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
State of Respect
Agency: Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client: New York State MTA
Category: Craft / Art Direction
Points: 3.0
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum
Category: Craft / Use of Technology
Points: 3.0
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix
Category: Experiential & Installations / Brand Installations
Points: 3.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Single
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Reddit
Title:
Up The Vote
Category:
Craft / Use of Technology
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Alpargatas
Title:
True Fashion
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
McDonald's Canada
Title:
Moving Day
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Rexona
Title:
Pitvertising
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
B.LEAGUE(Japan Professional Basketball League)
Title:
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Non-Passive Aggressive Timberwolves Fans
Title:
Bullying A Billionaire
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Atkin Guitars
Title:
Character
Category:
P.O.P. & In-Store / Single
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
MOCA
Title:
Emoji Installation
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Women in Film
Title:
For Your Consideration
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Deutsche Umwelthilfe e.V. / Deutsche Umwelthilfe
Title:
Forever Lasting Moments
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Atkin Guitars
Title:
Guitarists Get It
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Atkin Guitars
Title:
Handmade
Category:
P.O.P. & In-Store / Single
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Chupa Chups
Title:
Joy Sticks
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
EMART
Title:
LIGHT SAVER
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Samsung
Title:
Microcodes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
McDonald's Canada
Title:
Moving Day
Category:
P.O.P. & In-Store / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Peugeot
Title:
Recycle the noise silence the city
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Reese's
Title:
Reese's Halloween Door
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
McDonald's New Zealand
Title:
Reflections
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Craft / Photography
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Comedy Central
Title:
South Park at Denver Broncos
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
New York State MTA
Title:
State of Respect
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Craft / Use of Technology
Award:
2021 Out of Home Merit Award
Points:
3.0
Client:
Felix
Title:
The Climate Store
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.0
