The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Best of Direct Marketing
Points: 90.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Integrated Campaign
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Physical Items
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Billboards & Transit
Points: 45.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Non-traditional & Guerrilla Marketing
Points: 45.0
For Your Consideration
Agency: Saatchi & Saatchi / New York
Client: Women in Film
Category: Out of Home / Billboards & Transit
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Live Events
Points: 45.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Digital & Online / Ecommerce
Points: 45.0
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Physical Items
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Integrated Campaign
Points: 45.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Experiential / Virtual Events
Points: 45.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Experiential / Customer Experience / CX
Points: 45.0
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Out of Home / P.O.P. & In-Store
Points: 21.0
For Your Consideration
Agency: Saatchi & Saatchi / New York + Pickle Music / New York + Harbor Picture Company / New York + And/Or / New York
Client: Women in Film
Category: Integrated Campaign
Points: 21.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Craft / Use of Technology
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Physical Items
Points: 21.0
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF
Category: Out of Home / P.O.P. & In-Store
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Digital & Online / Ecommerce
Points: 21.0
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS
Category: Digital & Online / Websites & Mobile
Points: 21.0
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 21.0
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Craft / Art Direction
Points: 9.0
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC
Category: Craft / Use of Technology
Points: 9.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Craft / Data-Driven Personalization
Points: 9.0
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel
Category: Integrated Campaign
Points: 9.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Experiential / Brand Installations
Points: 9.0
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 9.0
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Physical Items
Points: 9.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Craft / Use of Technology
Points: 9.0
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client: Ab InBev / Guarana Antarctica
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard
Category: Experiential / Brand Installations
Points: 9.0
VAR PROMO
Agency: GUT Agency / Buenos Aires
Client: NOBLEX
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault
Category: Experiential / Live Events
Points: 9.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Out of Home / P.O.P. & In-Store
Points: 3.0
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France
Category: Integrated Campaign
Points: 3.0
VAR Discount
Agency: NORD DDB / Stockholm
Client: Elkjøp
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Items
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Women in Film
Title:
For Your Consideration
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Items
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Integrated Campaign
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
Mastercard
Title:
True Name
Category:
Experiential / Customer Experience / CX
Award:
2021 Direct Marketing Gold Pencil
Points:
45.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Women in Film
Title:
For Your Consideration
Category:
Integrated Campaign
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
True Name
Category:
Physical Items
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
FEDCAF
Title:
Helpy Hour
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Reddit
Title:
Superb Owl
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
NOBLEX
Title:
VAR PROMO
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Renault
Title:
Village Electrique
Category:
Experiential / Live Events
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mastercard
Title:
True Name
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Elkjøp
Title:
VAR Discount
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Lacoste
Title:
Give for good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
