The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint
Category: Craft / Art Direction
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC
Category: Craft / Use of Technology
Points: 9.0
Alone with Me
Agency: Spotify In-House
Client: Spotify
Category: Craft / Data-Driven Personalization
Points: 9.0
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel
Category: Integrated Campaign
Points: 9.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Experiential / Brand Installations
Points: 9.0
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 9.0
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 9.0
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Physical Items
Points: 9.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Craft / Use of Technology
Points: 9.0
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client: Ab InBev / Guarana Antarctica
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard
Category: Experiential / Brand Installations
Points: 9.0
VAR PROMO
Agency: GUT Agency / Buenos Aires
Client: NOBLEX
Category: Non-traditional & Guerrilla Marketing
Points: 9.0
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault
Category: Experiential / Live Events
Points: 9.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Droit de regard
Title:
The eye opening test
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
NOBLEX
Title:
VAR PROMO
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0