The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women
Category: Digital & Online / Banners & Pop-ups
Points: 3.0
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Experiential / Brand Installations
Points: 3.0
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Experiential / Customer Experience / CX
Points: 3.0
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up
Category: Targeted Video / Targeted Online Video
Points: 3.0
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Out of Home / P.O.P. & In-Store
Points: 3.0
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc.
Category: Physical Items
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Digital & Online / Websites & Mobile
Points: 3.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Digital & Online / Websites & Mobile
Points: 3.0
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit
Category: Craft / Writing
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France
Category: Integrated Campaign
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Digital & Online / Social Media Post - Single
Points: 3.0
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
VAR Discount
Agency: NORD DDB / Stockholm
Client: Elkjøp
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client: Mondelez
Category: Craft / Data-Driven Personalization
Points: 3.0
#Reask
Agency: MullenLowe SSP3 / Bogotá
Client: El tiempo Newspaper
Category: Digital & Online / Social Media Post - Series
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + MOKOH MUSIC / Berlin + IT'S US MEDIA / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Targeted Video / Targeted Online Video
Points: 3.0
3362 FALABELLA.COM
Agency: Leo Burnett Colombia / Bogotá + Falabella / Bogotá
Client: Falabella
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe
Category: Craft / Art Direction
Points: 3.0
Baseball
Agency: MullenLowe / US
Client: Change the Ref
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES
Category: Digital & Online / Ecommerce
Points: 3.0
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France
Category: Digital & Online / Social Media Post - Series
Points: 3.0
Calorie Burning URL
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Craft / Writing
Points: 3.0
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light
Category: Digital & Online / Websites & Mobile
Points: 3.0
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA
Category: Physical Items
Points: 3.0
Delivery to Burger King
Agency: McCann / Lima
Client: Burger King
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles
Client: Budweiser
Category: Digital & Online / Social Media Post - Series
Points: 3.0
Don't Hate. Imitate. - The Super Bowl Clapback
Agency: POL / Oslo + Shortcut / Oslo + Einar Film / Oslo
Client: Audi Norway
Category: Targeted Video / Targeted Online Video
Points: 3.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Craft / Data-Driven Personalization
Points: 3.0
Dream Number
Agency: Impact BBDO / Dubai
Client: Loto Libanais
Category: Digital & Online / Ecommerce
Points: 3.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox
Category: Physical Items
Points: 3.0
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker
Category: Non-traditional & Guerrilla Marketing
Points: 3.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Integrated Campaign
Points: 3.0
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare
Category: Craft / Writing
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Experiential / Brand Installations
Points: 3.0
Friend-vertising
Agency: Colenso BBDO / New Zealand + Spark NZ / Auckland + Good Oil / Auckland + Liquid Studios / Auckland
Client: Skinny
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.0
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste
Category: Physical Items
Points: 3.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Digital & Online / Social Media Post - Series
Points: 3.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Physical Items
Points: 3.0
Heinz on Film
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Digital & Online / Social Media Post - Single
Points: 3.0
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil
Category: Physical Items
Points: 3.0
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift
Category: Physical Items
Points: 3.0
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency
Category: Physical Items
Points: 3.0
Client:
UN Women
Title:
The UNSeen Story
Category:
Digital & Online / Banners & Pop-ups
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Renault
Title:
Village Electrique
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Girl Up
Title:
Today We Rise
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Experiential / Customer Experience / CX
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Girl Up
Title:
Today We Rise
Category:
Targeted Video / Targeted Online Video
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Mastercard
Title:
True Name
Category:
Out of Home / P.O.P. & In-Store
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Reddit
Title:
Superb Owl
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Lacoste
Title:
Give for good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King France
Title:
Burger King & Friends
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Droit de regard
Title:
The eye opening test
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Elkjøp
Title:
VAR Discount
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Mondelez
Title:
#NotJustACadburyAd
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
El tiempo Newspaper
Title:
#Reask
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Targeted Video / Targeted Online Video
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Falabella
Title:
3362 FALABELLA.COM
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Change the Ref
Title:
Baseball
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
McDonald's
Title:
Big Good
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King France
Title:
Burger King & Friends
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Calorie Burning URL
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Coors Light
Title:
Clone Machine
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King
Title:
Delivery to Burger King
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Audi Norway
Title:
Don't Hate. Imitate. - The Super Bowl Clapback
Category:
Targeted Video / Targeted Online Video
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Loto Libanais
Title:
Dream Number
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Skinny
Title:
Friend-vertising
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Lacoste
Title:
Give for good
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Physical Items
Award:
2021 Direct Marketing Merit Award
Points:
3.0
