The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue
Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Points: 9.0
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M
Category: Innovation & Transformation / Innovation in Experiential
Points: 9.0
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Innovation & Transformation / Innovation in Experiential
Points: 9.0
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office
Category: Immersive Spaces
Points: 9.0
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland
Category: Events / Stunts / Competitions / Virtual - Livestream
Points: 9.0
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen
Category: Ecommerce
Points: 9.0
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer
Category: Physical Products
Points: 9.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Craft / Storytelling
Points: 9.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
H&M
Title:
H&M Looop
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.0