The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Direction / Single
Points: 9.0
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Direction / Single
Points: 9.0
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Direction / Single
Points: 9.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Writing / Single
Points: 9.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Editing / Single
Points: 9.0
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Editing / Single
Points: 9.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Use of Vertical Video
Points: 9.0
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Writing / Single
Points: 9.0
Chotu
Agency: Good Morning / Mumbai + Dentsu Impact / India
Client: My Choices Foundation
Category: Cinematography / Single
Points: 9.0
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis
Category: Animation / Single
Points: 9.0
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 9.0
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc.
Category: Casting
Points: 9.0
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Animation / Single
Points: 9.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Diesel
Title:
Francesca
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Writing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Facebook
Title:
Born In Quarantine
Category:
Writing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
My Choices Foundation
Title:
Chotu
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Casting
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0